Starting with a Strategy
The vision was to create a product that would deliver Macy’s consumers immersive retail and in-store experience. Rightpoint wanted users to be able to have an interactive shopping experience on iPhone, iPad, and Android and set out to accomplish this goal.
With the custom content management system, Macy’s could share and display features such as store events, restaurant menus, indoor maps, and store offers. Rightpoint is the first mobile development company to partner with Meridian, an indoor mapping technology company. Rightpoint used the technology to create an app that offers in-store, turn-by-turn navigation maps.
Rightpoint built the Express Pass system within the Macy’s mobile app and for in-store kiosks on dedicated iPads. This allows customers to skip the line by booking their Macy’s Herald Square Santaland visit ahead of time. Rightpoint worked with Macy’s to make their experience available to as wide an audience as possible, including both iOS and Android. With the same feature set and indoor mapping across platforms, no one was left out of the magic that is Macy’s Herald Square.
- Mobile and Emerging Technology