Online furniture retailing is a challenging business: from warehousing to logistics, holding product and getting it to the customer is itself a challenge. Customers have high expectations when spending at these price points, and Industry West’s desire to pilot new technology for a future upgrade to their core branded sites created the opportunity to use a liquidation event as the testbed for a future tech stack.

When selling high-priced products online, it requires a superlative experience. Interactivity, speed, searchability, discoverability, and ease of use were requirements for the growing online retailer. 

After a needs analysis, Rightpoint determined that an app-like experience, delivered as a PWA in the browser, would be a good fit to meet all of the stated needs. The build is powered by the Magento Commerce stack, which powers other Industry West properties including Favor and their branded dot-com sites.

Because of Magento’s flexibility and ecosystem of solutions, Rightpoint evaluated three vendors of PWA technology, and selected ScandiPWA. This solution didn’t require extensive changes to the infrastructure or devops pipelines for Industry West, which was a risk factor for other PWA solutions.