Customer Experience

We are relentless in our pursuit of experiences that elevate the brand’s essence and deliver moments to customers that resonate and delight. Our approach is human-centered, evidence-based and curious. We bridge the physical and digital to achieve seamless, intuitive and meaningful experiences that deepen relationships and turn CX complexity into the simply beautiful.

Achieving Competitive Advantage Through Modern CX

This leader in high-quality, end-to-end transmission solutions turned to Rightpoint for help designing and implementing a digital experience that would cement their position in the modern manufacturing space.

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"Rightpoint enabled our large organization to execute faster online than we ever have. In just a short period of time, we’ve gone from being available to our members online to becoming competitive to many of the largest brands with real-time tools that will enhance the member experience for many years to come."

 
Mark E. Pelletier Managing Director, eBusiness, AAA Northeast
What We Deliver

CX Strategy

Digital Experience

Sales & Service Experience

Digital Marketing

Customer Lifecycle Management

Customer Research

Analytics & Insights

Content & Creative Services

Change Management

Forecasting Customer Experience Priorities in the Post-Pandemic Era

In this study, we identify five key predictions for the trajectory of Customer Experience as a business function and discipline.

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Cost Plus World Market

Delivered an innovative digital experience built on virtual reality for an online shopping experience that emulates the physical store.

 

Knauf Insulation

Amplified the role of content by leveraging deep but iterative customer research that powered speed-to-market.

 

Pelotonia

Designed, tested and developed an entirely reimagined digital platform to expand and connect the Pelotonia community in the midst of a global pandemic.

 

Hulu

Aligned the company's product and service roadmap to its brand promise, strengthening the viewer experience.

 

Our Work and Insights
Thought

Center of Attention: If Customers Aren’t Your Primary Focus, You’re Already Behind
Thought

The Truth About D2C: Patience and Data Collection are Virtues
Thought

Balancing Your Customer Experience and Employee Experience Through 2021
Thought

Point of No Return: To Reduce Churn, Utilize Data at Each Step of the Customer Journey

Our Partners