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The New Essentials

Products, channels, and services that define the new normal.

In this study, we review the trends that are here to stay, what shoppers think of as "essential", and how consumer brands can adapt their business in the digital shift.

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Reimagining Cadillac’s User Experience

Rightpoint worked with Cadillac to reimagine their user experience and redefine what luxury is in a digitally enabled world.