Starting with a Strategy
When Six Flags approached us with the challenge of building an app to satisfy thrill seekers, we knew we were in for a different kind of challenge.
There were a number of situations the Six Flags app needed to address. People visiting the park needed to know park hours and dining options. They also needed to have quick access to their season pass and ride information. Guests wanted easy access to this information so they would have more time to enjoy the park and rides.
The request for a Six Flags mobile app was both from park guests as well as from Six Flags who were looking to modernize ticketing and keep the experience relevant to millennial visitors.
The team was tasked to design and build a fun mobile experience that would allow pass holders to access the information they needed quickly and get back to enjoying the park. The main functional areas of the Six Flags app were segmented out and wrapped in a fun and clean animation. Our team started by sketching ideas and wireframes to start bringing the user experience to life.
A database was created to work with the existing content system to ensure clean data and a performant mobile application. The design and development spanned across iOS and Android systems resulting in two modern applications with a consistent design.
“We are thrilled to have worked with Rightpoint on the brand new Six Flags iPhone and Android apps. It is no surprise that our apps launched to great accolades and a very solid ranking in the app store, a consistent 4.5 stars since launch."
- Mobile and Emerging Technology