TYR Sport, Inc. Bringing Home the Gold

Commerce / Retail

TYR is a brand that strives to make all things possible through sport. Named for TYR the Norse god of valor and sacrifice, they are a company built on commitment and discipline. TYR has been pushing limits of innovation to propel athletes to their absolute best for over 35 years. Whether it's personal records or world championships, TYR has the hard earned hardware to back it up.

Starting with a Strategy

The Race to Upgrade

Sponsors of the Tokyo 2020 Summer Olympics, TYR sought out the Rightpoint Commerce team to enhance the UX, select an enterprise level e-Commerce platform, and increase site stability, security and speed. Additionally, devising a mobile commerce strategy was of the utmost importance for the brand ahead of the summer games. 

Work

Diving into Experience

Our work began with a specific focus on delivering a core platform. Consolidating e-Commerce infrastructure required understanding of the product roadmap and e-Commerce lifecycle for the brand, their needs, and their customers. 

 

Once TYR had selected Adobe Commerce, we set to work at Rightpoint to create store experiences that prioritize site speed, discovery, shopability, usability, navigation, and quick purchasing. By utilizing the ecosystem of solutions found in the Adobe Commerce community, we were able to deliver the project on time, and on budget, ahead of the Tokyo 2020 Summer Olympic games.

Our Contributions

Capability

  • E-Commerce and Websites
  • User Experience (UX) and Design

Technology

  • Adobe Commerce (formerly Magento)
  • Apple Pay and Afterpay Payment Options
  • Custom Bundle Product Option(s)
  • eGiftify
  • Yotpo
  • Zendesk