Animal Pak Elevating Design and Modernizing Customer Experiences

Commerce / Customer Experience / Retail

Universal Nutrition launched their first brand, Animal Pak, in 1983 and has since been pushing sports nutrition forward. For more than three decades, Animal Pak has produced world-class sports nutrition products and is currently available in 90+ countries. From supplements to gear, Animal Pak doesn’t see itself as ‘just a body building supplement brand,” but an “ethos for living;” dedicated to supplying, inspiring, and educating athletes with what they need to reach their goals.

Starting with a Strategy

Universal Nutrition came to Rightpoint looking to upgrade from their Magento 1 Open-Source instance. The Animal Pak team was also looking to re-design their new site to better visually represent their brand and leveraged this opportunity to implement new tools to create a better customer experience. Together, we brought an upgraded site that represented their brand values and provided an elevated customer experience.

Work

Rightpoint implemented the Adobe Commerce solution (formerly Magento 2 Enterprise) for Animal Pak’s new site. Our team Audited Information Architecture (IA) to provide new category structure and also automated integration with their ERP for shipments and inventory, with their previous Magento 1 site, these things were manual. The Animal Pak team felt their current site’s look and feel didn’t visually represent their brand and working together with our team at Rightpoint, we completely re-designed the site to match their brand and brand values, while also creating and providing an easier and more navigable shopping experience for their customers.

Specific improvements and integration include: 

  • Designed custom homepage, landing page, blog digest and detail pages, custom pattern library 
  • Implemented 360-degree images on Product Detail Pages (PDP)
  • Yotpo reviews and Swell Loyalty program 
  • Klaviyo Email Service Provider
  • ZenChat
  • VerifyPass for Military Discounts

Outcomes

 
118%

Revenue


28%

Conversion Rate

+9%

AOV

20%

Bounce Rate

Our Contributions

Capability

  • User Experience (UX) and Design
  • Customer Experience Design
  • E-Commerce and Websites
  • User Journey Design

Technology

  • Adobe Commerce Cloud
  • Magento Cloud
  • Integration to ERP