Erno Laszlo A Century of Confidence

Commerce / Retail

Doctor-founded skincare since 1927, Erno Laszlo’s innovative line of natural cleansers, toners, serums, moisturizers, eye treatments, and masks empowers individuals to design a beauty regimen that addresses their unique concerns; giving them the confidence to achieve their goals. Erno Laszlo believes in the power of uncompromised skin through scientific research, proven results, clean & safe ingredients, and sustainable packaging. Today, they continue to be the skincare brand of choice for celebrities around the world. 

Starting with a Strategy

Empowering Experiences

When the Erno Laszlo team came to Rightpoint, the DTC brand was looking for a platform that would not only give them relative autonomy but help them focus on directly interacting with their consumers. Their goal was to build a faster, design driven, site that provides customers with a high quality, evolved digital experience that represents their brand. With the goals of the Erno Laszlo team in mind, Rightpoint recommended re-platforming their site to Shopify Plus. 

Work

Luxury That Works

Rightpoint re-platformed Erno Laszlo’s site to Shopify Plus. Our team applied the brand’s well-defined design system to their Shopify theme and migrated their data. We worked together to strategically decide which third party apps would provide their clients with an elevated customer experience such as chat, reviews, email marketing, and payment plan functionalities. As part of the Erno Laszlo team’s goals we provided them with a site that their internal team was able to quickly learn and adapt to, giving them more control over the look, feel, and content. Together, we brought to life a new, clean, site with improved speeds that better showcases their products and exceptional brand.

Specific improvements and integrations include:

  • Excelify (Exporting/importing data)
  • Shogun (CMS page creation and management)
  • Zendesk (Live chat)
  • Klaviyo (ESP)
  • BazaarVoive (Reviews)
  • Klarna (Payment installments)
  • Koongo Sell (Google shopping feed)
  • Netsuite (Order management)

Outcomes

 
13.5%

Sessions


125%

Revenue


87%

Orders


65%

CVR


68%

Average Time on Page


Our Contributions

Capability

  • e-Commerce and Websites
  • User Experience (UX) and Design

Technology

  • Shopify Plus