Care.com Connecting Caregivers and Forming Families

Digital Product / Healthcare and Life Sciences
Care.com connects families seeking various types of caregivers to a network of individuals looking for meaningful work.

Starting with a Strategy

Rightpoint identified the existing Care.com App’s mix of mobile web and native iOS code as a potential problem. Rightpoint started over from scratch and built a brand new native Care.com iPhone application, making sure to keep the existing features intact.

 

Image of care.com on iphone

Work

 

Rightpoint developers focused on providing a specific mobile experience using the example of a family seeking a caregiver. Care.com App users were then asked to specify what they need, when they need it, and their budget.

Image of Care.com on iphone

Outcomes

As a result, the Care.com App is now intuitive to use and engaging, which lead to more meaningful connections and caregivers. Rather than go offline, users found comfort in connecting in a whole new way.

The new Care.com App by Rightpoint earned a 4.5 star rating—a remarkable improvement over the 1.5 rating for the previous version. The new Care.com App also brought more transactions between parties onto the Care.com platform, increasing revenue.

 

Our Contributions

Capability

  • Mobile and Emerging Technology

Technology

  • IOS
  • Mobile