Leading Berry Brand – Transforming Total Experience: Leading Berry Brand Partnered with Rightpoint to Elevate Customer, Employee, and Product Journeys
Transforming the Homebuying Journey Through a Unified Digital Ecosystem
LGI Homes
LGI Homes, one of the nation’s top homebuilders, partnered with Rightpoint to reimagine their digital experience across two distinct brands. By embracing Sitecore’s composable DXP—including XM Cloud, CDP, Personalize, and more—LGI Homes created a future-proof, omnichannel ecosystem that delivers personalized engagement at every step of the customer journey.
Services
Starting with a Strategy
LGI Homes operated two brand websites—LGIHomes.com and TerrataHomes.com—on legacy Sitecore XP infrastructure, which presented several limitations:
High operational and maintenance costs
Inability to scale or adopt modern, headless architecture
Limited personalization and slow content delivery
Disconnected online and offline customer experiences
LGI recognized the need to modernize and unify its digital footprint to create a seamless, omnichannel homebuying journey.
Work
Rightpoint helped LGI Homes transition to Sitecore XM Cloud, implementing a modern, headless architecture powered by:
Sitecore Search was implemented to replace a legacy enterprise search platform, enabling location-based search functionality for improved customer experience.
Sitecore Content Hub DAM was integrated with XM Cloud, enhancing content reuse and streamlining workflows.
Sitecore Send, CDP, and Personalize for real-time, tailored engagement.
Sitecore Connect was used to establish a seamless synchronization mechanism between LGI Homes’ homegrown proprietary CRM and various Sitecore products for efficient content and lead management.
Vercel for lightning-fast front-end hosting.
The adoption of a Sitecore-based headless architecture has positioned LGI Homes for long-term scalability and flexibility, paving the way for future integrations and innovation, and increased customer engagement across digital and in-person channels.
“Through a steady, measured, but consistent approach to innovation, we’ve truly created a unique and cutting-edge customer experience... Rightpoint’s talent and foresight has been critical to our success.”
Hayden Clark
VP of Marketing, LGI Homes
Outcomes
In just the first month post-launch, LGI Homes saw impressive performance improvements across the board:
Business Impact
+20% increase in organic search sessions (LGIHomes.com)
+2.5% conversion rate lift (TerrataHomes.com)
+6% increase in time on site
Experience Engagement
+166% increase in map search page views
+31% increase in pageviews per active user
+22% increase in conversion rate for paid channels
+3% increase in clicks per active user
Technical Performance
65% faster page load times
Improved average Google search ad position by 1.9–3.3 spots
Operational Gains
Unified content publishing across channels
Automated content ingestion from LGI’s CRM and Content Hub
Centralized authoring for web, email, and iPad app content
Not Just Another Migration
LGI Homes didn't just upgrade platforms—they redefined how a homebuilder can deliver meaningful digital + physical experiences. From automated content/asset imports to in-person sales enablement, this holistic digital transformation empowered marketing, sales, and IT teams alike.
