Starting With A Strategy
Product Selection Wizard
We built a custom product selection wizard that enables customers to choose several attributes about a knife Level of Safety, Material to Cut, Knife Body Material, and Blade Engagement. This allows the user to filter down a large amount of available knives to a specific set that are relevant to the customer.
Thought Leadership & Promotion
We built a blog to enable Martor to promote thought leadership on topics such as how to become a safer organization. We increased visibility and promotion amongst users by executing a SEO and Paid Search campaign around keywords such as "Safety Knives".