DeGroot Logistics Redefining Logistics for the Refrigerated Truckload Market

Customer Engagement / Transportation
DeGroot Logistics is a strategic leader in the refrigerated truckload and logistics market and one of the leading farms in the Midwest. But they had reached a critical milestone. They understood refrigerated trucking logistics in real terms that very few companies could fully grasp but after several years of working with one Salesforce developer, DeGroot knew they needed a change. After an extensive search of the Chicago area for a leading Salesforce partner, they selected Rightpoint to help them reach the next level in terms of features, functionality, efficiency, and product management.

Starting with a Strategy

At their inception, DeGroot Logistics had selected Salesforce.com as their Salesforce consultants and platform for managing carrier loads. They knew the Salesforce back-bone would support the millions of real-time data points that are required to track individual produce loads and coordinate them with the moving trucks. But it was time to implement a more rigorous approach to developing Salesforce consultant app features and rolling them out.

We take pride in learning a client’s business, and so we started by understanding the complexity of DeGroot Logistic’s data needs – focusing initially on business process review. A core part of their business, logistics coordinators used the advanced features provided by Salesforce to connect produce and trucks. We also looked at their real-time tracking of trucking carrier loads, which was one of the more complicated challenges we have encountered. We quickly put the right team on board.

The team not only learned their business but also got experience learning and developing within some of their system’s plug-in platforms. Within a matter of weeks, we had a small team of new "refrigerated trucking logistics experts." They started rethinking how the data and user-experience could be enhanced in the Salesforce consultant app.

Working with Degroot’s founder and leadership team, we deployed advanced Salesforce dashboards and further integrated with third-party systems. This provided the team with a whole new look at their business.

A computer on a desk with a salesforce consultant app on screen

Work

Tracking thousands of carriers and produce suppliers was an enormous challenge, so DeGroot Logistics choose the industry leading technology, Salesforce.com to help them better manage their business operations. With a basic installation complete, they reached out to Rightpoint to create new features and dashboards to increase their operational efficiencies. This allows their team to seamlessly connect carriers with the suppliers who need to deliver their projects to the market. Their dedicated team of analysts ensures that carriers can keep their trucks moving and suppliers can move their products in temperature-controlled environments 24/7.

By integrating “Quickpay” solutions to carriers they did something the industry has never seen before. Quickpay not only increased efficiency, but also their drivers are paid in less than 24 hours upon delivery without hidden charges, fees, or discounts.

The approach included: 

Business Process & Systems Review - Rightpoint performed a deep Business Process Review of Degroot’s operations, analyzing ways to make them more efficient through the new solution.

Lightning Components - Degroot’s initial build of Salesforce used the lightning experience and custom lightning components to surface data and enhance the user experience. Rightpoint made these components even more robust by creating new interfaces, input points and data flows.

Person picking up bin with fresh vegetables and fruits

Outcomes

The successful deployment of the new interfaces resulted in decreased call time and increased efficiency for all agents at Degroot Logistics. With these new tools, the Degroot team is able to collect data in ways that they hadn’t before. The new analysis tools that were implemented allow the team to make better and faster business decisions.

Our Contributions

Capability

  • CRM Consulting
  • Data and Analytics Strategy
  • Software Engineering

Technology

  • Salesforce