Luxury Hair and Body Care Redesigning an International Beauty Brand

Commerce / Retail

What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products. Dedicated to providing the highest quality hair and body products, it has grown into an iconic international beauty brand.

Starting with a Strategy

It Takes Tools

This beauty brand came to Rightpoint looking to completely redesign their current US site and retheme their remaining international sites according to that work. The brand looked to create an elevated customer experience, improved navigation/mega menu, streamlined checkout process, and more on their Adobe commerce sites in the US, UK, France, Germany, and Spain.

Work

Elevated, Simple, Content Driven

Rightpoint brought the beauty brand’s newly redesigned sites to life by first refreshing their existing Adobe Commerce solution, doing an audit of their information architecture to provide new category structure and front-end site changes. Our design team got to work creating a custom homepage, landing page template, product listing page, product detail page, and pattern library resulting in a new, modern direction that didn’t deviate far from the original branding; this design work also included custom headers, footers, and micro-animations. Our team produced an updated experience that provided more opportunities for the brand to not only display their content but create interactive content. This work resulted in an enhanced, content driven, streamlined commerce experience. 

Specific features, improvements and integrations include:

  • Sticky header/navigation
  • Pocket footer/parallax footer
  • Megamenu
  • Alternate image on hover (PLP)
  • Multiselect filtering
  • Yotpo Reviews
  • Mirasvit Product Badges
  • Klevu Search

Our Contributions

Capability

  • User Experience (UX) and Design
  • E-Commerce and Websites

Technology

  • Adobe Commerce (formerly Magento)