Juliska Revitalizing Design and Enhancing the e-Commerce Experience

Commerce / Customer Experience / Retail

Inspired by Bohemian glassware while on a trip in Paris, Capucine and David Gooding founded Juliska in 2001. Their core belief is "L'Amour et Savoir Vivre,” the art of knowing how to live well and they bring that to their customers. Beginning with a small collection of glassware, they have since expanded to create hundreds of products for elevated homes and special occasions.

Starting with a Strategy

Looking to upgrade their site and transition from a Magento 1 instance to Adobe Commerce (formerly Magento 2), Juliska partnered with Rightpoint for their Business to Consumer (B2C) site’s migration. The Juliska team also looked to Rightpoint to redesign and customize pages of their site, placing importance on intricate details and immersive lifestyle photography throughout. Our collaboration brought to life a beautifully designed, upgraded e-Commerce experience.

Work

For Juliska’s new site, Rightpoint implemented Adobe Commerce. On the backend, our team completed a full data migration of products, reviews, customer profiles, order history, and page content. When redesigning, it was important for Juliska’s team to represent their brand personality through surprising details like unique button designs, immersive lifestyle photography, a warm but playful color palette, and artfully textured illustrations. Rightpoint delivered a full homepage design, along with a detailed pattern library as roadmaps for implementation and future brand consistency.  

Specific improvements and integrations include: 

  • MyRegistry - Gift Registry 
  • Store Locator 
  • Megamenu with Customizable Layout and Content 
  • Shop the Look Feature (custom PageBuilder block)
  • DotDigital – Email Service Provider

Outcomes

 
18%
Average Order Value (AOV)

Our Contributions

Capability

  • User Experience (UX) and Design
  • e-Commerce and Websites

Technology

  • Adobe Commerce (formerly Magento)