HubSpot Measuring Evaluations with Transparency

Digital Product
Inbound marketing leader Hubspot wanted to make a successful Marketing Grader tool. The Marketing Grader is meant to show potential customers strengths and shortcomings and extend the technology to mobile devices.

Starting with a Strategy

The site worked well to generate leads, but there was something missing.

Hubspot approached Rightpoint to produce something that would work during the Dreamforce conference. The goal of the Hubspot app was to give users the ability to better interact with customers at the event.

Tablet with Hubspot app


In addition to building an iPad app, Rightpoint provided Hubspot with something invaluable.

The Hubspot website grader gave the ability to give demos across the conference floor, instead of just being tied to a booth. As a result, the team was able to develop more quality leads than ever before. Rightpoint worked with Hubspot to rethink the Marketing Grader tool and optimize it for the iPad. Rightpoint took the website experience and turned it into a beautifully designed Hubspot website grader mobile app.

Tablet with Hubspot App


The Hubspot team found Marketing Grader to be highly effective.

The Hubspot app instantly provides hard data that shows companies how their web presence ranks among peers. The iPad tool brings all of that to life in a visually approachable way that freed up the conference team to explain the Hubspot product and vision.

Our Contributions


  • Mobile and Emerging Technology


  • Mobile
  • IOS