Starting with a Strategy
At the time of the Runkeeper app development, Apple had just announced that an App Store was on its way. Rightpoint suggested a launch strategy that included a mobile app to help set Runkeeper apart.
Rightpoint knew the iPhone 3G launch would include GPS, rather than the WiFi triangulation of the original iPhone. Rightpoint decided to make a calculated risk and build the first Runkeeper app that would work with GPS.
To date, more than 38 million people train with Runkeeper. The Runkeeper app continues to be at the top of its category in lifestyle and fitness today.
- Mobile and Emerging Technology