Starting with a Strategy
To do this, Rightpoint had to produce a new color tool for painting professionals in the painting field.
Rightpoint worked with the company’s color scientists on the app’s technology for color harmonies and rebuilt the Color Capture from scratch. This work informed the ProConnection project.
ProConnection gives professional painters a tool that they can use on the job with access to the best tools and data available. The Benjamin Moore color matching app allows them to track the colors and other factors. The Benjamin Moore paint app also considers the relative humidity of their clients’ locations and the square feet of paint needed. Users can keep track of the overall job.
Rightpoint launched the revamped Color Capture app on iPhone, iPad, and Android to rave reviews, winning public acclaim and the industry MOBI award for innovation. The ProConnection app was also a hit with painting professionals. The Benjamin Moore Color Capture app now offers Benjamin Moore a two-pronged boost in mobile engagement across its entire customer base.
- Mobile and Emerging Technology