Benjamin Moore Color Matching in Mobile Technology

Digital Product / Retail
When Benjamin Moore needed to refresh their approach to mobile technology they called Rightpoint to develop a series of color applications.  

Starting with a Strategy

Re-engineering the Color Capture app from the ground up.

To do this, Rightpoint had to produce a new color tool for painting professionals in the painting field.


Benjamin Moore paint app on iPhone


Rightpoint started with a clean slate for Color Capture, exploring both the design and visual approach of an application.

Rightpoint worked with the company’s color scientists on the app’s technology for color harmonies and rebuilt the Color Capture from scratch. This work informed the ProConnection project. 

ProConnection gives professional painters a tool that they can use on the job with access to the best tools and data available. The Benjamin Moore color matching app allows them to track the colors and other factors. The Benjamin Moore paint app also considers the relative humidity of their clients’ locations and the square feet of paint needed. Users can keep track of the overall job.

Color swatch on iPhone


Rightpoint launched the revamped Color Capture app on iPhone, iPad, and Android to rave reviews, winning public acclaim and the industry MOBI award for innovation. The ProConnection app was also a hit with painting professionals. The Benjamin Moore Color Capture app now offers Benjamin Moore a two-pronged boost in mobile engagement across its entire customer base.


Our Contributions


  • Mobile and Emerging Technology


  • Android
  • IOS