Ross Freedman

Co-founder and Board Member

Ross’ fundamental belief is that every company is either an experience company today or will need to reinvent themselves to become one. 

Expertise Area
  • Business Strategy
  • Leadership
  • Culture

Articles by Ross

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Featured Post Act on Insight: Taking a Pit Stop to Reach a New Audience Ready to reach new customers? Ross Freedman explains how Envision Virgin Racing is working with Rightpoint to do just that. Read More

Blog Post

Take the Lead: The Attributes of an Experience-Led Business
Experience-led businesses act with agility to serve employees, customers, and partners effectively. In this blog, discover the attributes of experience-led businesses that will put you in pole position to increase differentiation, revenue growth, and market share.

Blog Post

Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Ross Freedman discusses why your employee experiences should be your primary focus coming out of the pandemic as the need for office space will change post-COVID.

Blog Post

A Message From Our CEO
We recognize that it’s our responsibility to call out and help dismantle systemic racism. At our core, we believe in fostering an environment that respects and supports diverse people and ideas. But we know we need to do better. We know we need to act.

Blog Post

The New Competitive Advantage Is Experiences For Customers And Employees Alike
Only a handful of companies are adequately prioritizing experiences. But that is changing quickly.

Blog Post
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