Ross Freedman

CEO and Co-Founder

Ross’ fundamental belief is that every company is either an experience company today or will need to reinvent themselves to become one. 

Expertise Area
  • Business Strategy
  • Leadership
  • Culture

Articles by Ross

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Featured Post Act on Insight: Taking a Pit Stop to Reach a New Audience Ready to reach new customers? Ross Freedman explains how Envision Virgin Racing is working with Rightpoint to do just that. Read More

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Take the Lead: The Attributes of an Experience-Led Business
Experience-led businesses act with agility to serve employees, customers, and partners effectively. In this blog, discover the attributes of experience-led businesses that will put you in pole position to increase differentiation, revenue growth, and market share.

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Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Ross Freedman discusses why your employee experiences should be your primary focus coming out of the pandemic as the need for office space will change post-COVID.

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Juneteenth at Rightpoint
As we continue to reflect on recent world events, we want to acknowledge the very important commemoration of Juneteenth and make education and awareness of the holiday a priority.

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A Message From Our CEO
We recognize that it’s our responsibility to call out and help dismantle systemic racism. At our core, we believe in fostering an environment that respects and supports diverse people and ideas. But we know we need to do better. We know we need to act.

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The New Competitive Advantage Is Experiences For Customers And Employees Alike
Only a handful of companies are adequately prioritizing experiences. But that is changing quickly.

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COVID-19: Adaptability is Critical to Business Success
A message from our CEO. We are all in this together.

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