Ross Freedman

Ross Freedman

CEO and Co-Founder

Ross’ fundamental belief is that every company is either an experience company today or will need to reinvent themselves to become one. 

Expertise Area

Articles by Ross

Browse More Authors
Featured Post Take the Lead: The Attributes of an Experience-Led Business Experience-led businesses act with agility to serve employees, customers, and partners effectively. In this blog, discover the attributes of experience-led businesses that will put you in pole position to increase differentiation, revenue growth, and market share. Read More

Blog Post

Act on Insight: Taking a Pit Stop to Reach a New Audience
Ready to reach new customers? Ross Freedman explains how Envision Virgin Racing is working with Rightpoint to do just that.

Blog Post

Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Ross Freedman discusses why your employee experiences should be your primary focus coming out of the pandemic as the need for office space will change post-COVID.

Blog Post

A Message From Our CEO
We recognize that it’s our responsibility to call out and help dismantle systemic racism. At our core, we believe in fostering an environment that respects and supports diverse people and ideas. But we know we need to do better. We know we need to act.

Blog Post

The New Competitive Advantage Is Experiences For Customers And Employees Alike
Only a handful of companies are adequately prioritizing experiences. But that is changing quickly.

Blog Post

COVID-19: Adaptability is Critical to Business Success
A message from our CEO. We are all in this together.

Blog Post

The Experience Economy: Five Ways to Thrive in 2020
The experience economy is rewriting the rules of digital transformation.

Blog Post