The New Essentials: Health and Wellness
In January 2021 we released, The New Essentials. It shared insights on products, channels and service preferences with staying power in 2021, and beyond. In our New Essentials report, we surveyed executive leaders and consumers to understand their behavior changes, motivations, and expectations for future interactions.
This content breaks down the findings from our research into three key findings of consumers’ priorities and perceptions of what is essential within the health and wellness industry.
Download this guide to learn more about:
What consumers have redefined what they consider to be “essential,” when it comes to health and wellness products.
Strategies for ways wellness brands can deter sampling behavior and build brand loyalty.
How wellness brands can influence the consumer’s decision-making process by focusing on Convenience, Cause, Community and Caution.