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Thinking

Rightpoint has a diverse team of thought leaders. You will see articles across the wide range of topics that contribute to the creation of a Total Experience.

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Total Experience
Customer Experience
Employee Experience
Product Experience
Artificial Intelligence
Person using a stylus to browse a website on a tablet

Improve Your Customer Journey by Connecting Product and Customer Experiences

SVP, Customer Experience — Tom Quish
Tuesday, September 19, 2023
Woman sitting at a desk using a laptop

Getting More CX Value from Data with Adobe Experience Platform

Group Analytics Director — Kyle Rosenlof
Tuesday, September 12, 2023
Woman looking at her phone in a store

What is Customer Experience?

SVP, Customer Experience — Tom Quish
Tuesday, September 12, 2023
Woman sitting at a large table using her laptop

Unlocking the Power of Adobe Workfront

Wednesday, August 30, 2023
Woman sitting using her laptop at a table behind glass wall

Accelerating Commerce with Adobe Experience Manager

Senior Director, Solution Lead AEM with Commerce — Matthew Miller
Tuesday, August 15, 2023
employees meeting at table with laptops

Exploring the Value of a Headless CMS with Adobe Experience Manager

VP, Adobe Solutions — Tyler Maynard
Tuesday, August 1, 2023
Woman using her laptop sitting at a desk in a white room

Adobe's Next-Generation Composability: A New Chapter in Content Management

Thursday, July 27, 2023
Person using the Uber Eats app on their smartphone

From Acquisition to Retention: The Untapped Potential of Loyalty Programs

Associate Director, Product Management — Sims McGrath
Monday, July 24, 2023
Three people working at a long table looking at computer screens

Optimizing Digital Content Planning, Production and Delivery with Adobe’s Content Supply Chain Solution

Director, Solutions and Innovations — Adam Driggs
Tuesday, July 18, 2023
Person using their tablet for a telehealth call while holding a pill organizer

Patients are Shopping for Providers

Design Director, Interaction Design — Christina Goodwin
Monday, July 17, 2023
Woman shopping on a tablet with her credit card in hand

Try It On: The New Must-Have Item for eCommerce and CPG/Retail is Generative AI

Director, Customer Experience Marketing — Brittany Wheeler
Monday, July 17, 2023
pexels-tim-meyer-4432574.jpg

Total Experience: How to Identify and Measure the Moments that Matter

SVP, Customer Experience — Tom Quish
Thursday, June 8, 2023
Blurred image of people walking quickly

Four Reasons Customer & Employee Experience Investments Fall Short

SVP, Customer Experience — Tom Quish
Thursday, May 25, 2023
Three people working at a long table looking at computer screens

Total Experience: Top 6 Considerations When Investing in CX and EX

SVP, Employee Experience — Jesse Murray
Thursday, May 11, 2023
Woman walking through a city holding her smartphone

Personalization Is No Longer Optional – It’s Necessary

Tuesday, February 28, 2023
Someone laying in a tent using a smartphone against a starry sky

Make the Most of Your Data with AEP

Tuesday, February 21, 2023
Thought: Adobe Commerce & Adobe Experience Manager: More Than the Sum of Their Parts

Adobe Commerce & Adobe Experience Manager: More Than the Sum of Their Parts

Phillip Jackson
Monday, September 19, 2022
Woman using a stylus to navigate through a page on a tablet

What is Adobe's Project Franklin?

Friday, September 16, 2022
Thought: High Scale Adobe Commerce in the Wild – Reflections and Learnings

High Scale Adobe Commerce in the Wild – Reflections and Learnings

Technical Lead, Commerce — Max Chadwick
Tuesday, September 13, 2022
Thought: Universal Analytics is Going Away for Good…Time for GA4

Universal Analytics is Going Away for Good…Time for GA4

Associate Director, Analytics and Insights — Michelle Spangenberg
Thursday, August 25, 2022
Thought: New Guards & Playbooks for the Luxury Digital Experience

New Guards & Playbooks for the Luxury Digital Experience

Phillip Jackson
Friday, July 8, 2022
Thought: Payments are the New Marketplaces

Payments are the New Marketplaces

Phillip Jackson
Thursday, June 23, 2022
Thought: Designing Voice Experiences

Designing Voice Experiences

Interaction Design Lead — Jennifer Segal
Friday, June 3, 2022
Thought: Entertainment Brands Are the New Commerce Powerhouses

Entertainment Brands Are the New Commerce Powerhouses

Phillip Jackson
Tuesday, March 22, 2022
Thought: 5 Considerations for E-Commerce Brands as Web3 Approaches

5 Considerations for E-Commerce Brands as Web3 Approaches

Phillip Jackson
Thursday, March 10, 2022
Thought: Driving Scale and Adoption

Driving Scale and Adoption

Dion Charles
Monday, February 14, 2022
Thought: Crafting the Perfect Gift Guide

Crafting the Perfect Gift Guide

Phillip Jackson
Thursday, February 10, 2022
Thought: Data-Driven Roadmaps Enable Brands to Go the Distance

Data-Driven Roadmaps Enable Brands to Go the Distance

Analytics Lead — Nicholas Mizera
Monday, January 31, 2022
Thought: Avoid Confirmation Bias and Level Up Your Stats

Avoid Confirmation Bias and Level Up Your Stats

Analytics Lead — Glenn Meyer
Monday, January 24, 2022
A woman smiling while holding her mobile phone.

Forecasting Customer Experience Priorities in the Post-Pandemic Era

Thursday, December 9, 2021
Thought: Customer Experience, By Any Other Name, is as Sweet for Your Customers

Customer Experience, By Any Other Name, is as Sweet for Your Customers

Stephanie Bannos
Wednesday, December 1, 2021
Thought: Consumers Emerge from Lockdown Set to Default Mode

Consumers Emerge from Lockdown Set to Default Mode

Phillip Jackson
Thursday, September 16, 2021
Thought: Reflections on Shopify Unite

Reflections on Shopify Unite

Phillip Jackson
Wednesday, July 28, 2021
Thought: Immersive Experiences Enable Robust Remote Interactions

Immersive Experiences Enable Robust Remote Interactions

SVP Executive Creative Dierctor — Gabriel Bridger
Monday, July 26, 2021
Thought: We Are All Digital Corporations Now

We Are All Digital Corporations Now

Senior Director, Business Development — Eddie Chin
Tuesday, June 1, 2021
Thought: Change Does You Good: Experience Evolution and Always-On Measurements Enable Quick Strategic Shifts

Change Does You Good: Experience Evolution and Always-On Measurements Enable Quick Strategic Shifts

Group Director – Analytics and Insights — Kathleen Lukasik
Thursday, May 20, 2021
Thought: Content and Commerce Complement Each Other Using Adobe’s Experience Cloud

Content and Commerce Complement Each Other Using Adobe’s Experience Cloud

Phillip Jackson
Monday, April 19, 2021
Thought: Privacy-First Changes Have Far-Reaching Commerce Platform Implications

Privacy-First Changes Have Far-Reaching Commerce Platform Implications

Phillip Jackson
Friday, April 9, 2021
Thought: The Magento and Facebook Conversion API Conundrum

The Magento and Facebook Conversion API Conundrum

Technical Lead, Commerce — Max Chadwick
Friday, April 9, 2021
Thought: Balancing Your Customer Experience and Employee Experience Through 2021

Balancing Your Customer Experience and Employee Experience Through 2021

Managing Director, Europe Business Leader — Martin Zalewski
Monday, March 29, 2021
Thought: Rate of Return: The ROI on Customer Experiences is Hard to Measure but Present Throughout

Rate of Return: The ROI on Customer Experiences is Hard to Measure but Present Throughout

Wednesday, March 17, 2021
Thought: Point of No Return: To Reduce Churn, Utilize Data at Each Step of the Customer Journey

Point of No Return: To Reduce Churn, Utilize Data at Each Step of the Customer Journey

Dan Ryan
Thursday, March 4, 2021
Thought: 5 Examples of How Marketers Can Create Relevant Customer Lifecycle Messaging

5 Examples of How Marketers Can Create Relevant Customer Lifecycle Messaging

Tuesday, March 2, 2021
Thought: Wave Reviews: Rightpoint Shines in Forrester’s Customer Experience Strategy Consulting Report

Wave Reviews: Rightpoint Shines in Forrester’s Customer Experience Strategy Consulting Report

Senior Digital Marketing Manager — Deanna White
Monday, March 1, 2021
Thought: Four Trends to Consider in 2021

Four Trends to Consider in 2021

Wednesday, February 3, 2021
Thought: 5 Proven Strategies for Delivering a Superior Payments Experience

5 Proven Strategies for Delivering a Superior Payments Experience

Senior Director, Business Development — Eddie Chin
Tuesday, February 2, 2021
Thought: Cultivating Connection: Understanding the Evolving Needs of Your Customers from Afar

Cultivating Connection: Understanding the Evolving Needs of Your Customers from Afar

Ashlynn Denny
Wednesday, January 20, 2021
Thought: Emotion Carries: Forge Meaningful Customer Relationships By Building Emotional Loyalty

Emotion Carries: Forge Meaningful Customer Relationships By Building Emotional Loyalty

Stephanie Bannos
Wednesday, January 20, 2021
Thought: Connecting the Principles of Mindfulness to Leadership and Innovation

Connecting the Principles of Mindfulness to Leadership and Innovation

Managing Director, Europe Business Leader — Martin Zalewski
Wednesday, December 16, 2020
Thought: Power the Pivot: Creating a Strategic Roadmap

Power the Pivot: Creating a Strategic Roadmap

Strategy Lead — Camille Sharrow-Blaum
Tuesday, December 15, 2020
Thought: Power the Pivot: How to Innovate with Research and Strategy

Power the Pivot: How to Innovate with Research and Strategy

Ashlynn Denny
Thursday, December 10, 2020
Thought: CX Predictions for 2021

CX Predictions for 2021

Stephanie Bannos
Monday, December 7, 2020
Thought: Measuring Change Management Success – Defining and Ensuring a Solid ROI

Measuring Change Management Success – Defining and Ensuring a Solid ROI

Sr. Group Director, Business Design — Rob Hendricks
Thursday, December 3, 2020
Thought: Change Management: The Key Questions to Set Your Technology Investment Up for Success

Change Management: The Key Questions to Set Your Technology Investment Up for Success

Sr. Group Director, Business Design — Rob Hendricks
Tuesday, November 17, 2020
Thought: Becoming an Experience-led Company: Part 4

Becoming an Experience-led Company: Part 4

Head of Strategic Growth — Jason Cimino
Monday, November 16, 2020
Thought: Becoming an Experience-led Company: Part 3

Becoming an Experience-led Company: Part 3

Head of Strategic Growth — Jason Cimino
Friday, November 13, 2020
Thought: Watch: Hulu’s Journey to Create Brand Love

Watch: Hulu’s Journey to Create Brand Love

Senior Digital Marketing Manager — Deanna White
Thursday, November 12, 2020
Thought: Charities’ Chance to Embrace Digital

Charities’ Chance to Embrace Digital

Strategy Lead — Camille Sharrow-Blaum
Wednesday, November 11, 2020
Thought: Becoming an Experience-led Company: Part 2

Becoming an Experience-led Company: Part 2

Head of Strategic Growth — Jason Cimino
Monday, November 9, 2020
An example of total experience: A woman pointing to a computer monitor.

Becoming a Total Experience Company

Head of Strategic Growth — Jason Cimino
Thursday, October 29, 2020
Thought: How Today's Leading Organizations Are Securing Their Futures by Embracing Change Management

How Today's Leading Organizations Are Securing Their Futures by Embracing Change Management

Sr. Group Director, Business Design — Rob Hendricks
Wednesday, October 28, 2020
Thought: Act on Insight: Taking a Pit Stop to Reach a New Audience

Act on Insight: Taking a Pit Stop to Reach a New Audience

Co-founder and Board Member — Ross Freedman
Friday, August 7, 2020
Thought: Voice Commerce in a Contactless Commerce World

Voice Commerce in a Contactless Commerce World

Senior Director and Commerce Practice Lead — Thomas John
Thursday, July 16, 2020
Thought: Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Co-founder and Board Member — Ross Freedman
Friday, June 26, 2020
A puzzle piece beside an unfinished puzzle.

Here’s the Missing Piece to the Customer Experience Conversation

Anamika Lasser
Monday, June 15, 2020
Thought: A Marketer’s Guide to Customer Data Platforms (CDP)

A Marketer’s Guide to Customer Data Platforms (CDP)

Vadim Dolt
Tuesday, May 26, 2020
Thought: Experience-led Transformation in Today's Experience Economy: Part 2

Experience-led Transformation in Today's Experience Economy: Part 2

B. Joseph Pine II
Wednesday, May 6, 2020
Thought: Experience-led Transformation in Today’s Experience Economy: Part 1

Experience-led Transformation in Today’s Experience Economy: Part 1

B. Joseph Pine II
Monday, May 4, 2020
Thought: Increase Conversions with AI-Powered Product Discoverability

Increase Conversions with AI-Powered Product Discoverability

Senior Director and Commerce Practice Lead — Thomas John
Wednesday, April 29, 2020
Thought: Marketing in the Experience Economy: Level Up with Digital Operations

Marketing in the Experience Economy: Level Up with Digital Operations

SVP, Digital Operations — Joseph Lee
Monday, April 27, 2020
An example of a customer experience and an employee experience. A female employee and a male customer looking at a tablet in a cafe.

The Experience Company Must Prioritize Both the Customer Experience and Employee Experience

Co-founder and Board Member — Ross Freedman
Thursday, April 9, 2020
A woman wearing an apron in a store.

The Total Experience Economy: Five Ways to Thrive in 2020

Co-founder and Board Member — Ross Freedman
Thursday, January 30, 2020