Approaching the GA4 Transition as an Opportunity
Google announced that come 2023 the ubiquitous Universal Analytics (UA) will stop collecting data and be no more.
Google Analytics 4 (GA4) will be the only Google product for all web data collection from that point forward. While that may feel like plenty of time to consider the transition, the window to intentionally and strategically migrate is rapidly closing. Our experts here at Rightpoint can help you explore options to redefine and rebuild your analytics deployment and support your preservation of historical data.
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The importance of focusing on your migration strategy now
How we use the Rightpoint Way to deliver across analytics and development teams
Appropriate planning so your business does not risk losing historical data, and reporting and analytics in current use