Outrigger Resorts & Hotels Partners with Rightpoint to Elevate Iconic Brand with New Website
Rightpoint was engaged to create an all-new website that brings to life Outrigger’s premier beach resort product in a digital format. The new site focuses on the total experience using a data-driven approach to give each guest an immersive booking journey and new content updated daily. The website, built on Optimizely, aims to deliver a personalized, and best-in-class customer experience.
CHICAGO, IL – December 13, 2022 – Global experience leader Rightpoint, a Genpact company, announced it has launched a new website in collaboration with Outrigger Resorts & Hotels.
“Telling the Outrigger Resorts & Hotels story in an authentic and compelling manner on Outrigger.com has never been more relevant for our brand,” said Sean Dee, EVP and Chief Commercial Officer at Outrigger Resorts and Hotels. “We’re grateful for the collaboration with Rightpoint and Optimizely, which resulted in a state-of-the-art website that delivers Outrigger’s iconic brand positioning online while also enhancing our connectivity to technology platforms including SABRE, Duetto and Oracle.”
“Rightpoint was thrilled with the chance to partner with Outrigger and bring its values of caring for host, guest and place to life digitally. During our discovery process we dug deep to understand the full guest trip planning process, and mapped the channels, types of content and experiences, and tools that prospective guests rely on to feel confident to book what might be a once-in-a-lifetime trip,” said Kelly Noah, Group Design Director at Rightpoint. “The new site tells a full and immersive story of the Outrigger brand and the experience of being at one of its iconic properties and makes it nearly inevitable that the guests say ‘yes, let’s book!’”
"Today's customers want digital experiences to take them on a unique journey and no one knows more about respecting the voyage than Outrigger," said Justin Anovick, Chief Product Officer at Optimizely. “As a well-known hospitality brand, where satisfaction is paramount, Outrigger is taking its passion for exploration to the digital world by reimagining the customer experience from click to coastline. We are proud to work alongside Rightpoint in helping Outrigger unleash its digital potential."