The New Essentials: Beauty
The New Essentials report shared insights on products, channels and service preferences with staying power in 2021, and beyond. In this report we surveyed executive leaders and consumers to understand their behavior changes, motivations, and expectations for future interactions.
This content breaks down the findings from our research into three key findings of consumers’ priorities and perceptions of what is essential within the beauty industry and how beauty brands can apply these findings to their business strategies.
Download the guide to learn more about:
How 2020 impacted sales for in-store beauty brands and what they did to bounce back.
Why it’s important to build loyalty in the beauty industry and what brands can do to keep their customers coming back.
What essential purchases mean to different cohorts of consumers.