Business is Blooming for Health Wellness and Beauty Brands
How we look and feel are top priorities for everyone regardless of age. As consumers, it seems, we are not afraid to open up our wallets if it means a boost to our confidence or energy levels. That proof is in the numbers: Cosmetic sales in the U.S. alone brought in $93.5 billion in 2019, and over the counter wellness sales reached $35.2 billion in 2018.
Perhaps this is why brands in these categories fare well even during economic downturn? During times of economic distress, spending in categories identified as “self-care” seem more durable than others. The special nature of the health, wellness and beauty sectors presents online retailers with terrific opportunities to become must-have brands for consumers. But, sales and growth aren’t guaranteed.
We detail how retailers can chart a path to maturity and create a roadmap for growth for your health and beauty brand.
This eBook will also help you learn:
How to lead with your values and show your customers what you stand for
Why content is king and how to think beyond your PDP
How you can build trust and transparency with your customers