The New Essentials: Fashion and Apparel
In early 2021, we released a consumer report, The New Essentials, sharing insights on products, channels and service preferences with staying power in 2021, and beyond. In our New Essentials report, we surveyed executive leaders and consumers to understand their behavior changes, motivations, and expectations for future interactions.
This piece of content is a subset of The New Essentials report and breaks down the findings from our research into three key findings of consumers’ priorities and perceptions of what is essential within the fashion and apparel industry.
Download this guide to learn:
How consumers decide which apparel items are essential, which take a lesser priority and the key drivers in that decision-making process.
What consumers expect of fashion and apparel brands and the new set of criteria that emerged.
More about the strategies you can implement to continue to grow your brand.