Cost Plus World Market® Taps Rightpoint To Launch Virtual Holiday Store
During unconventional holiday season, experience brings delight of in-store shopping to customers at home.
CHICAGO, IL – November 18, 2020 – Global experience leader Rightpoint, a Genpact company, and Cost Plus World Market today announced the launch of Cost Plus World Market’s first virtual holiday store. With the COVID-19 pandemic changing customer shopping behaviors, Cost Plus World Market created the virtual holiday store to engage millions of their loyal customers online with an experience unlike anything they’ve seen before and to entice new customers, who are seeking different types of shopping experiences. The virtual holiday store is meant to spark joy among World Market’s traditional shopper, bringing a real in-store layout to life and allowing customers to browse and buy over 550 holiday products. The experience also has a unique storytelling layer of content that inspires consumers to explore the virtual store, to add products to their cart and to learn more about seasonal trends like creating the perfect gift or decorating a holiday-inspired mantel.
“Shopping at Cost Plus World Market is unlike any other store – there is a sense of surprise and delight around every corner. We wanted to harness the power of our joyful holiday retail experience and bring these moments to life for our customers, from the comfort of their couches,” said Adrian Stevens, SVP - Chief Marketing Officer, Head of eCommerce and Digital Strategy at Cost Plus World Market. “Rightpoint has been a valued partner to help us bring this to life – from strategy and vision to execution.”
Following a successful eCommerce collaboration for the 2019 holiday season, Cost Plus World Market leaned on Rightpoint this year to expand their work together. In order to thrive, retailers must think beyond their eCommerce platforms and identify new ways to create delightful moments. The idea of the virtual holiday store was developed based on customer listening and insights, which uncovered that shopping just to browse and enjoy rather than going out for a needed item has been sorely missed – the virtual holiday store acts as a way to fulfill customers’ desire to shop safely from the comfort of their own homes.
“Our team was delighted to work with Cost Plus World Market’s teams to design an authentic and differentiated virtual holiday store in an effort to boost holiday sales while giving customers an experience that will excite them,” said Tom Quish, SVP and Head of Design at Rightpoint. “The level of customization in combination with the ability to shop holiday categories and products while being inspired by seasonal collections, makes this an experience unlike any other.”
The virtual holiday store was built on Matterport’s platform, and customers will be able to access it from the Cost Plus World Market homepage. Through this experience, customers will be able to shop, add items to the cart and purchase items seamlessly.
To visit Cost Plus World Market’s virtual holiday shop, please visit: https://www.worldmarket.com/virtual-store.