Consumerization of B2B: Translating Consumer Mobile Behavior into B2B Opportunities
In our consumer research, we dive into the consumerization of B2B.
Increased reliance on mobile commerce is about more than convenience, accessibility and efficiency – it’s about how mobile expectations are penetrating every area of life, including the B2B ecosystem. As Gen Z comes of age in the workplace, what can we learn from consumers and apply to B2B mobile strategies?
At Rightpoint, we believe that from discovery and consideration, to transaction and advocacy, people want to shop in an aesthetically pleasing, entertaining environment that rewards both the buyer and the business.
Download the report and learn:
Why introducing Gamified Commerce helps build 1-to-1 relationships with the purchaser. While a company might be your client, the purchaser is your customer. Incentivizing the people behind the transaction, not just the top-decision makers - is a win-win for B2B partnerships.
How you can demonstrate value by connecting the dots between data, personalization and ROI.Mobile shoppers are increasingly aware of the value exchange inherent in trading personal data for “better” goods, services or experiences. B2B partners will need to know specifically how they’ll benefit from data & engagement on-app.
What impact Gen Z will have on the future of B2B purchasing. As Gen Z assumes control of the workplace, they will increasingly expect brands to implement B2B apps for purchasing.