Raymour & Flanigan Turns to Rightpoint to Launch Customer-Centric Commerce Experience
BOSTON, MA – November 9, 2020 – Global experience leader Rightpoint, a Genpact company, announced it has launched the new website for leading furniture and mattress retailer Raymour & Flanigan. Rightpoint was engaged to create an industry leading online customer shopping experience. Raymour & Flanigan has 143 stores, so delivering a differentiated ecommerce experience that sets them apart from other omnichannel competitors and that eliminates friction between physical and digital channels was a key focus. The website, built on Episerver, aims to leave customers with a memorable shopping and brand experience.
“With the vast majority of consumers beginning their in-store shopping experience with online discovery, we have a clear understanding that our new website is the front door to our brand,” said Beth Lee-Browning, Director of User Experience at Raymour & Flanigan. “It became critical that our website give our customers a 360 approach to interacting with our brand. Our goal continues to be to put our customer first and the new website gives them an extremely intuitive way to find merchandise, locate showrooms, learn about white glove delivery, schedule in-store appointments, purchase seamlessly and more – helping to propel us into the future as the leader in omnichannel furniture and mattress retail.”
“During the discovery phase, our team worked to dig deep into understanding Raymour & Flanigan’s business and the diverse audiences it serves,” said Adrienne Parker, Senior Account Director, Rightpoint. “We visited stores, spoke with furniture consultants, learned their brand inside and out in order to deliver an unsurpassed customer experience that delivers an exciting and easy way to shop for the furniture to fill your home.”
“Companies like Raymour & Flanigan distinguish themselves with customers through unique experiences. We empower them to deliver those experiences digitally,” said Josh Schoonmaker, Sr. Director of Strategy at Episerver. “Their dedication to the customer is inspiring - it truly showcases what can be done when you put the customer first in crafting digital experiences.”