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The New Essentials: Home and Bedding

In early 2021, we released a consumer report, The New Essentials, sharing insights on products, channels and service preferences with staying power in 2021, and beyond. In our New Essentials report, we surveyed executive leaders and consumers to understand their behavior changes, motivations, and expectations for future interactions. 

The New Essentials: Home and Bedding

This piece of content is a subset of The New Essentials report and breaks down the findings from our research into three key findings of consumers’ priorities and perceptions of what is essential within the home and bedding industry. 

Download this guide to learn:

  • More about a new cohort of consumers and what they find as essential home and bedding products. 

  • How the 4 C’s are influencing the way that brands create and strengthen brand loyalty. 

  • More about ‘The New Formal’ and how it has spurred spending in the home and bedding category.