Phillip Jackson

Chief Commerce Officer

As Chief Commerce Officer, Phillip acts as head of strategy, partnerships, and evangelism. He helps brands to define commerce goals, create digital strategies to meet those goals, and align tactics that drive results. With over 15 years of experience creating unique online customer experiences, he has both built and managed eCommerce for some of the world’s most recognizable brands. 

Expertise Area

Articles by Phillip

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Featured Post Payments are the New Marketplaces Phillip Jackson discusses proof points and evidence from his experiences as to why payments are the new marketplaces. Read More

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Entertainment Brands Are the New Commerce Powerhouses
Phillip Jackson explores how both YouTube and Bungie are converging entertainment and commerce to open new revenue streams.

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NFT-Community Engagement and Crypto Retail
Phillip Jackson and Eddie Chin discuss how Web3 and NFTs have progressed in the new industry era of direct-to-consumer E-commerce.

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5 Considerations for E-Commerce Brands as Web3 Approaches
Here are five things that all E-commerce brands should consider as they enter the new world of web3.

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Crafting the Perfect Gift Guide
Valentine’s Day is quickly approaching, and before you know it, Mother’s Day and Father’s Day will be upon us – craft a gift guide strategy that will last help your brand during specific holidays, as well as one that is evergreen.

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The Role of Mobile Apps in the Omnichannel Experience
Read more on how Instant Apps and App Clips are slowly working their way into the omnichannel experience, and playing a key role powering a greater commerce experience.

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Consumers Emerge from Lockdown Set to Default Mode
Phillip Jackson predicts that we will start seeing a seismic shift back to in-person retail that carries through the rest of the year – here’s more on how this move will have ramifications in both the short and long term.

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