How we look and feel are top priorities for everyone regardless of age. As consumers, it seems, we are not afraid to open up our wallets if it means a boost to our confidence or energy levels. That proof is in the numbers: Cosmetic sales in the U.S. alone brought in $93.5 billion in 2019, and over the counter wellness sales reached $35.2 billion in 2018.
Perhaps this is why brands in these categories fare well even during economic downturn? During times of economic distress, spending in categories identified as “self-care” seem more durable than others. The special nature of the health, wellness and beauty sectors presents online retailers with terrific opportunities to become must-have brands for consumers. But, sales and growth aren’t guaranteed.
This eBook details how retailers can chart a path to maturity and create a roadmap for growth for your health and beauty brand.
This eBook will also help you learn:
- How to lead with your values and show your customers what you stand for
- Why content is king and how to think beyond your PDP
- How you can build trust and transparency with your customers
Download the eBook today.