Monday, October 1, 2018

Digital Operations Services Unlock Competitive Advantages in Digital Transformation

Joseph Lee, SVP, Digital Operations
Strategy / Technology

In 2018, market and technology trends continue to evolve rapidly, and marketing adoption of emerging technology has grown considerably. It’s an interesting time to look at where and to what extent companies are focusing their digital transformation efforts. With new capabilities available in technologies like personalized web content, account-based marketing, voice, and mobile, knowing where to invest in rapidly evolving tech is a more critical determinant of success than ever before. The organizations best at balancing pragmatic investment with innovation are the ones pulling ahead of the pack, which has brought Digital Operations Services into sharp focus.

Staying on the Cutting Edge
Investments in digital transformation are going to continue to increase exponentially for the foreseeable future. IDC’s Worldwide Digital Transformation Predictions puts the increase in spending at 42% from now through the end of 2019. But as the investment increases, so will the breadth of tools available, and the expectations that they bring. The risk of putting too many resources into development for one tool versus another is daunting—this is where the Rightpoint Digital Operations Services team plays a roll. 

By having a retained team of resources, companies can unlock two distinct competitive advantages:

1. Getting the perspective of what works and what doesn’t work: Rightpoint’s Digital Operations Services provides unparalleled access to  Strategic, Design and Technical SMEs for organizations striving to create stellar digital experiences.

2. Flexibility: Rightpoint’s Digital Operations Services enable experts in their respective craft to join your team as needed, without the commitment and overhead of new in-house staff members.

As the marketing technology landscape continues to grow, the organizations that are best able to identify and take advantage of the right tools will continue to set themselves apart. Our Digital Operations Services is the solution for organizations looking to react quickly to the opportunities and challenges presented by the fast-moving changes in technology, customer experience preferences, and market shifts.

Overcoming Objections from Finance and IT
According to Gartner’s 2017 CMO survey, the two biggest inhibitors for marketers to execute their vision are the IT and Finance departments. In response, high performing brands are turning to Managed Services Providers such as Rightpoint’s Digital Operations Services (DigOps). To avoid bottlenecks like waiting in IT’s queue to get website bugs or enhancements addressed, going through the process of getting new copywriters or designers on staff, or even putting measures in place to ensure website reliability, managed services plugs the gaps without the headache.

Rightpoint’s DigOps enable incremental steps in digital transformation without having to make vast leaps. As a complete digital agency, we have consultants with industry experienced skills like front and back end web development, design and creative, workplace productivity, business intelligence, and mobile. Our client partners are able to access these various resources, to expedite their IT projects and better control costs.

Knowing the right bets to make among a larger-than-ever field of emerging technologies isn’t easy. With a retained team of experts in digital transformation, you unlock incremental change guided by experience. Are you harnessing this advantage? Learn more about Rightpoint’s Digital Operations Services here.