Friday, March 23, 2018

The Journey from SharePoint to Sitecore

Thomas John, Senior Director and Commerce Practice Lead
Platforms / Technology

The past decade has seen some interesting developments in the merging of Content and Commerce. Businesses were looking for a way to build commerce sites while trying to provide their marketing teams the tools to manage the informational content around the products. This exposed the challenges around putting together content and commerce with context of the experience. When SharePoint 2007 (MOSS) launched, it was a great, budget friendly solution for content management. But it wasn’t long until the challenges of using SharePoint (MOSS) as platform for public sites began to surface. Later editions of SharePoint, including both the 2010 and 2013 iterations, improved their content management features but never addressed modern digital marketing requirements, let alone digital commerce.  Now that the SharePoint internet connector is no longer a valid license, it’s more important than ever to understand the value of migrating to a full-featured platform like Sitecore.

Content + Commerce + Context = Challenges in Sharepoint

Along the way as your team considers the migration from SharePoint to Sitecore, there are a few components that should be top-of-mind when weighing your decision.

Intuitive Business Tools: Sitecore provides deep capabilities in managing the experience and content for your site. It provides the business tools via a centralized approach. Within the Launchpad, there are two unique ways for managing site content: the Content Editor and Experience Editor. With SharePoint, you have a collection of lists and libraries that contain the content of your site. For business teams, the experience was more technical than they were accustomed to. Sitecore, on the other hand, provides a very intuitive content management experience via Standard Values, Page Component Configuration and workflows.

image of the Sitecore Experience Accelerator – Content + Commerce

Sitecore Experience Accelerator – Content + Commerce

Commerce + Context: Within SharePoint, to build an ecommerce aware site or provide contextual experience based on user personas or buying history, it would require a lot of customized code. SharePoint did not have a commerce engine, so one would have to be integrated into the solution. This would force further integration to provide the merged experience. In addition, this merger did not provide the deep analytics required for a reliable 360-degree view of your customer. With a “One Platform” approach, Sitecore reduces the need for integrating different technologies to provide the three pillars of a successful site: Content, Commerce and Context.

Migration Considerations: If you are considering a migration from SharePoint to Sitecore, there are common threads between the two platforms. For example, SharePoint Web Parts would become Sitecore Components & Renderings. If you have a sound architecture in your current public-facing SharePoint implementation, we should be able to harness much of the architectural foundation in Sitecore.

Wrapping Up

A migration from SharePoint to Sitecore is a natural progression of a journey that has been years in the making. Rightpoint has a long history of working with SharePoint and Sitecore. We have extensive knowledge in how to migrate a Sharepoint site to Sitecore. Our deep architectural understanding of both SharePoint and Sitecore gives us the ability to design a successful migration plan. Contact us to discuss your migration plans.

Thomas John is Senior Director and Commerce practice lead at Rightpoint. Follow Thomas on Twitter and LinkedIn