What is Adobe Experience Manager?

Adobe Experience Manager encompasses four unique toolsets, each with their own licensing agreements and capabilities. Additionally, it has core functionality that spans across each of the toolsets. The core functionality includes a tag management system, users/groups and permissions, integrations with Adobe Sensei, a workflow system, tools for monitoring the health of the infrastructure, and a search tool. It can be hosted as an on-premise environment or within the cloud in one of 3 ways: self-hosted, Adobe Managed Services (AMS), or AEM as a Cloud Service (AEMCS). AMS and AEMCS are cloud-only options and are hosted through Adobe’s servers either using AWS or Azure.

AEM is broken into four main Capabilities, each with their own toolsets and licensing agreements. They are: Sites, Assets, Forms, and Screens.

Sites

Adobe’s content management system (CMS) used to deliver content primarily through the web and mobile channels.

• Multi-Site-Manager (MSM)

• Editable Page Templates

• Core Components

• Experience Fragments

• Layout Tools for Devices and Breakpoints

Assets

Adobe’s Digital Asset Management (DAM) tool for storing and delivering assets.

• Brand Portal, Asset Share Commons, & Content Hub

• Content Fragments

• Collections

• Dynamic Media

• Customizable Metadata Schemas

Forms

A set of tools that allows users to create, manage, and publish enterprise-class forms and business processes.

• AEM Forms Workflow

• Form Conversion Tool

• PDF, HTML, and Adaptive Forms

• Forms Workspace (online and offline capability)

Screens

A digital signage solution that allows you to publish dynamic and interactive digital experiences and interactions involving different types of screens, like what you might use when ordering from a fast-food restaurant, in conjunction with a comprehensive digital marketing platform.