What is Adobe Firefly? The Ultimate Creative AI Solution

Creative and eye-catching content is one of the best ways to get your brand standing out from the crowd. Adobe Firefly is a generative AI tool that helps brands craft images, audio, and video in less time.

However, persistent concerns and questions surround using AI to craft images and audio. Since generative AI can only craft work by pulling from existing sources, some businesses worry about potential copyright claims with unsourced and uncredited work. Other brands wonder if generative AI can maintain their unique brand image and ensure their online presence is consistent.

We want you to enjoy cutting-edge features like fast video generation and image creation for tomorrow's marketing campaigns. This brief guide will explore Adobe Firefly's features, which marketing tasks they suit best, and how to create an ethical and generative AI first approach.

Key Takeaways:

• Adobe Firefly is a generative AI tool to help brands create high-quality images, audio, and video in less time. The program also has image and vector features that work well with other programs in Adobe Creative Cloud like Adobe Express, Adobe Photoshop, and Adobe Illustrator.

• Adobe maintains quality control by only training their generative AI tools on stock photography or public domain images. The company makes sure to compensate Adobe stock contributors and retain strict submission standards, so generated images are created ethically.

• Rightpoint is an Adobe partner that helps brands incorporate state-of-the-art content creation and marketing tools into their workflow. We help businesses get the most value out of these features by helping with implementation, providing consultation, and assisting with content creation.

What is Adobe Firefly and How Does the Program Work?

With so many generative AI tools, you may wonder why Adobe Firefly is particularly special. Since Adobe remains the industry standard for commercial art and design, this program provides some of the most comprehensive and secure visual toolsets around.

Similar to other generative AI tools, Adobe Firefly works by providing a streamlined approach to the workflow of marketers, graphic designers, and commercial illustrators. After typing in a prompt, you can create a number of high-quality images in seconds or minutes. Since Adobe Firefly integrates with other Adobe programs, you can still provide your own original work, paint overs, or edits.

The Benefits of Adobe Firefly for Different Types of Content

While anyone can simply open up the program and get to work, there are specific tools that can streamline different departments. From using a Firefly video model to leaning on Adobe stock editorial content, there's a world of potential just waiting to be explored.

These benefits will jump start your creative process for image creation or audio and video translation.

Speed Up the Illustration and Design Process

Easily the best known feature of Adobe Firefly lies in Adobe's core strength: creative freedom. Adobe Firefly provides vector features like generative vector prompts and classic raster images to help you create stunning visuals faster.

What if you already have digital art, photography, or traditional art you want to use instead? Their standard image and vector tools can still expand on your abilities and save you time. Commercial artists get plenty of value out of Adobe Firefly with features like generative fill and generative expand. These handy tools let you build upon pre-existing work, saving you time touching up unfinished areas or completing complex backgrounds.

Start Your Creative Ideas with Flexible Moodboards

The backbone of any effective marketing campaign is inspiration. When your team is pulling together research and visual ideas to connect with customers, Adobe Firefly makes it easy to craft imaginative mood boards.

Crafting ideas with Firefly Boards means you have a multipurpose workspace to gather assets, generate new images, or apply swift edits. With Firefly Boards the generative AI gives you far more versatility that a clipboard or whiteboard can't quite hold up to (though you can use those, too).

If you need help with a new video or ad campaign, you can also craft storyboards to send to your video editing team. All in all, these moodboards are a versatile solution if you need to make five second videos or translate for a new international market. Whether you want to use a napkin sketch or remix a series of quick photos you took of a beta product, you can add everything into Firefly Boards.

Video Editors Will Enjoy Faster Edits and More Visual Assets

Filming, color grading, editing, and splicing video are just a few of the time-consuming tasks video editors have on their plate. Since Adobe Firefly comes with premium features like video generation, today's editors can complete longform or shortform videos in far less time.

For starters, Adobe Firefly can easily take several still images and put them together into quick keyframes. This feature is fantastic for repurposing photography, drawings, or illustrations into fun animations for social media posts or ads.

Another handy feature is the Adobe Firefly text prompt feature. Similar to a text prompt for visual design or illustration, video editors can quickly create b-roll footage or change camera angles with just a few words. This feature can save hours of time coordinating meetings, doing reshoots, or meticulously adjusting each frame by hand.

Audio and Video Translators Can Save Time With Easy Audio Tools

Adobe Firefly isn't only adept at working with visual assets or animations, but can even provide help with audio. Any brand that wants to localize their content for international markets will love Adobe Firefly's multilingual translation tools.

How many languages does Firefly support? With a few edits, you can translate different videos into twenty languages, including different dialects of Spanish and French. The program also makes it easy to maintain a similar tone or style of voice to maintain consistency.

When you're not able to get ahold of a translator or a voice actor for your videos, this program will come handy in a pinch.

What are the Copyright Issues Around Generative AI Models?

Customer perception of AI is varied at the best of times. One study found 64% of customers don't want to see AI in customer service, while another study saw 75% of customers worried about AI spreading misinformation.

What does this all mean for the ethics in generative AI when you use Adobe Firefly? Whose content is used for generative AI and what is Adobe's approach to ethics?

Firstly, while legal consensus is still catching up to AI usage, Adobe is keen on staying ahead of the curve. They only train Adobe Firefly on Adobe stock images or public domain art. The company provides strict submission standards for generative AI to protect people's identities and references to existing creative works.

Adobe stock contributors whose work helps train AI programs also receive compensation. The company uses their dataset to train Firefly in a way that holds up to the next few years of legal and creative development. If you're worried about non Adobe models using stolen work, Adobe gives you peace of mind.

Lastly, Adobe Firefly is keen on making sure images are created responsibly to avoid infringing on other business's intellectual property. The program won't generate certain images that could trigger copyright. For example, if you tried to create a Coca Cola ad campaign despite not working with the company, you won't see the logo recreated in your assets.

Adobe Firefly with Adobe Stock is a match made in heaven. Creators get compensation and credit for their work, while you get to enjoy the next evolution of creative marketing.

How Can You Start Using Adobe Firefly in Your Workflow?

Adobe Firefly comes in a few different monthly and yearly subscription plans for their video, audio and AI art generators. The best plan should stay within your budget while still providing you the creative freedom to execute your marketing campaigns without a hitch.

• Firefly Standard: A basic plan at $9.99 per month with unlimited access to features and 2,000 generative credits per month. If you don't need too many monthly generative credits yet and just want to explore the program, start with the standard plan first.

• Firefly Pro: A more advanced plan at $29.99 per month with unlimited access to features and 7,000 generative credits per month. This plan is well-suited to smaller teams that need access to standard image and vector tools, but have a limited need for video and audio.

• Firefly Premium: One of the most comprehensive plans at $199.99 per month with unlimited access to features and 50,000 generative credits per month. Consistent access to premium features is best suited for established businesses that need large-scale content creation.

If you plan on using Adobe Firefly to integrate with other Adobe apps like Adobe Express or Adobe Illustrator, consider getting the bundled Creative Cloud All Apps plan at $59.99 per month. Cloud apps have Firefly as an add on if you want access to features like generative fill, video generation, and more.

What are Generative Credits and How Do They Work?

As you train your AI models using your monthly credits, you may wonder how, exactly, these credits work. Using Adobe Firefly to create video, audio, or illustrations requires generative credits -- or a type of 'currency' -- to pull off.

The amount of credits your final result needs depends on the complexity and duration. For example, a relatively simple vector logo could only take a few generative credits to create. To contrast, a few brief video clips could take a several hundred generative credits. Translation and lip syncing are some of the most intensive tools and can use a few thousand credits.

Balancing AI video generation and non-AI tools can be tricky when you're on a time limit, but we have a few tips to help you out.

3 Quick Tips for Getting the Most Out of Your Adobe Firefly Plan

It's important to remember that generative AI is still a rapidly evolving tool. There are several areas where it may struggle to generate exactly what you're looking for.

Try these tips to create commercially safe creative AI that saves your team time, effort, and money.

Choose a Plan That Supports Your Creative Ambitions

While we touched on the importance of budgeting for Adobe Firefly, we can't emphasize this tip enough. The last thing your marketing campaign needs is using your monthly generative credits up too swiftly, slowing down your progress and forcing you to look elsewhere for content creation.

If you suspect you may need access to premium features or just want to ensure AI generated images are always an option, sign up for the higher tier list.

Experiment With Different Prompts (and Write Down the Ones You Like)

When a prompt isn't accurately translated, it's understandable to become discouraged. Generative AI's limits sometimes misinterpret a prompt or lack context ideas, so you may have to rephrase your prompt in different ways before getting an ideal result.

If there are any prompts that deliver accurate results for your vector generation or moodboards, write them down for future reference. Not only can you use them to create similar images or video, you can study their phrasing to understand which phrasing works best with your program.

Feed Adobe Firefly With a Healthy Diet of Original Work

Generative AI can only create new work by being fed original work. Adobe Firefly gets its data from a proactive stream of relevant, interesting video, audio, or images.

Another important reason to provide Adobe Firefly with original work to stay in line with your brand image. If you don't steer the program in the right direction with visual samples, your prompts can make very inconsistent results.

You can also closely follow stock contributors whose content lines up with your brand image. With some practice, you can balance original image generation and non Adobe sources for the best possible results.

When you need help on how to enhance the creative process in your existing workflow, we'll help you create consistent outputs in commercial projects. Firefly Creative AI is part of the larger Adobe Creative Suite and one of the many areas we specialize in.

Rightpoint is Your Adobe Partner for Generating Creative Ideas with Firefly

Whether you want to test out unlimited access to standard features or need to make the full switch, Rightpoint is ready to help. We're an award-winning Adobe partner that helps brands incorporate cutting-edge digital tools to streamline their content marketing workflows.

Since we provide marketing consultation and content creation, we have the expertise to help your marketing campaign from every angle. We'll help you learn how to use Firefly generated outputs to create high-quality images, video, and audio for your time-intensive campaigns.

We also give creators practical advantages by helping you incorporate other Creative Cloud apps into your workflow and helping you measure success over time.

The evolution of creative AI is just a form application away. Reach out to us to learn how you can start using and measuring Firefly generative AI models in your future marketing campaigns.