Wednesday, March 14, 2018

Digital Disruption with IoT

Innovation / Mobile / Strategy

With the Internet of Things (IoT) becoming more and more popular, we recently held a webinar to talk to our customers about utilizing IoT as a way to drive disruption. Ben Johnson, VP of Mobile and Rich Wood, a Senior Director of Cloud & Enterprise Apps, discussed IoT trends and how your company’s culture can play a huge role in digital disruption. Below is a synopsis of the webinar, including how you can drive digital disruption for your brand using IoT, knowing your customers and considering today’s trends, including Voice:


About Disruption:

-It’s important to not just wake up one morning and say to your team, “We do IoT now.” Approaching the Internet of Things with a strategic plan your team is prepared to execute is key to success.

-What is “Digital Transformation.” This term is used often in the media and we clear up the mystery. Digital transformation is the process of applying digital practices to traditional systems.

-What is a Digital Disruptor? Disruptors are people who analyze, understand and take advantage of trends and technology to transform their marketing, because they’re looking forward.

Definition of Digital Transformation and Digital Disruption 

What are today’s trends?

-For reference, it took 73 years for the telephone to achieve a 90% adoption rate; it will take smart phones eight years to hit that.

-With device usage increasing, companies are viewing smartphones as devices that are gateways to information and finding ways to utilize smart devices. For example: Boeing now places RFID chips in all equipment.

Voice IS IoT

-Smart speakers are taking the commerce world by storm; don’t forget that they are also considered IoT.

-In 2016, 20% of mobile queries were made with voice and that percentage is rising.

-24 million smart speakers were shipped in 2017. 75% of homes are estimated to have smart     speakers by 2020.

-Natural language processing is at 95%, meaning that computers can translate what we’re saying.

Graphs depicting increase in device usage

Examples of IoT in real life:

-Flywheel is a bike company that approached us wanting to bring its in-studio experience to the home. The Flywheel at-home experience is comprised of three key technologies: the bike, the tablet, and your own smartphone (iOS or Android).

-NIMA is a bluetooth gluten sensor that allows users to test their food for gluten. This device helps empowers users to eat out in restaurants without fear caused by their allergy or sensitivity.

-Virgin Pulse’s GoZone 3 BTLE device was built before pedometers became common place. The device, paired with software, allowed companies to invest in the health of their employees by tracking activity and incentivizing healthcare in the workplace.

-Chamberlain built an app, MyQ, for home security. The app helps to open monitor and operate the status of a garage door and light systems from anywhere in the work.

Your Company Culture Should Catalyze Your Disruption

-Companies can help build modernization via the workplace culture.

-3 Ways each company can empower themselves:

            1) The willingness to try.

            2) The freedom to take risks.

            3) The drive to ship, measure, and iterate.

-Modern DevOps is essential as they provide quality, transparency, and velocity.

Overall Summary

There isn’t a one-size fits all solution to the IoT strategy. One person asked the question, “How do I know if iOS or Android is better for our users?” The answer to that question is—you know better than we do, because you know your users. To questions of this kind, we always recommend doing user research, be it with a survey, phone calls or otherwise. Overall, how IoT fits into your overall business strategy, entirely depends on how it will add value to your customer base. If you haven’t begun to start thinking about IoT as part of your business strategy, the time is now. If you’re interested to hear the entire webinar, listen here.

Contact us to learn more about how to add value with IoT.