Monday, January 21, 2013

Evolving Businesses Need an Evolving CRM Platform

Brad Schneider, Co-founder & Advisor

Rightpoint recently announced our strategic relationship with Salesforce.com.  Ranked #1 on the Forbes “Most Innovative Companies” list for the past two years, Salesforce.com has been at the forefront of the move to the Cloud, making it a great strategic counterpart for Rightpoint’s CRM Cloud practice. Partnering with Salesforce.com, Rightpoint is leveraging its proven success around user experience and social media to maximize employee engagement and deliver valuable, Cloud-based CRM solutions to our customers.  

 

As our clients recognize the need to move beyond their legacy CRM systems, Rightpoint helps clients maximize their Salesforce.com investment – emphasizing user adoption to drive success and ROI. Many consulting firms position themselves as “cloud strategists” with a focus on the process, strategy, and technology of CRM implementations. While focusing on these core tenets, Rightpoint also leverages user-centered design to ensure implementations are optimized for end users. By researching the tendencies and behaviors of end users, conducting usability testing, and including end users in rapid prototyping, our User Experience practice ensures that implementations are not only technically robust but effective from an end-user's perspective. This marriage of Rightpoint's CRM, User Experience, Creative, and Technology expertise galvanizes our ability to deliver implementations that foster workforce adoption, advocacy, and productivity. This comprehensive methodology aligns with Salesforce.com’s ability to connect with customers in new ways and learn more about what drives their behavior by focusing on:

·         Enabling companies to build more effective relationships with customers through engaging marketing, sales, and service experiences

·         Collaboration with customers and partners

·         Portals and mobile

·         Social media and marketing.

 

Working together, Rightpoint and Salesforce.com deliver a sophisticated, robust, and valuable CRM experience for our customers.