Insights

We live in a time of rapid change. Every company is undergoing some form of reinvention today in response to shifting consumer expectations and priorities. Our interdisciplinary Research and Analytics teams use a deep understanding of human needs, business drivers, and market trends to envisioning empathetic experiences that respond to the present and anticipate the future.

  • Consumer & Cultural Insights
  • Competitive & Adjacent Industry Analysis
  • Customer Analytics & Segmentation
  • Data & Analytics Strategy
  • State of the Business Research
  • VoC Program Strategy
  • Persona & Journey Development
  • Product & Concept Testing
  • Service Blueprinting
  • Date Science & Advanced Analytics
  • Analytics Optimization

Our Process

We take a mixed-method approach, augmenting data-driven techniques with ethnographic methods, and maintain an agile toolkit to ensure that we are striking a balance between speed of insight and depth of insight. Once launched, experiences are enhanced through ongoing learning and optimization of your data and VoC ecosystem. We also take a data lens to creating change internally, building useful analytics deliverables by understanding end-user needs, and establishing a process for adopting insights across your organization.

Our Work and Insights
Work

Pet Supplies Plus
Thought

The Future of Sitecore: The Composable DXP is Here

Thought

New Guards & Playbooks for the Luxury Digital Experience

Thought

The Time of Employee Experience is Here, and Rightpoint is Leading

Our Capabilities

As a full service digital agency, Rightpoint uniquely provides our clients with integrated multidisciplinary teams across these five areas.

Our Software Partners

We are proud to be named one of the few charter members of the Microsoft 365 Content Services Partner Program, a Sitecore Platinum Partner, an Episerver 2019 Strategic Partner of the Year, a Salesforce Partner, Gold Adobe Partner, and one of the original 13 companies in the world recognized as a certified Google Developer Agency.

We're also proud to team up with these top industry innovators.

  • Amazon
  • Apple
  • Brightcove
  • Cloudcraze
  • Coveo
  • InRiver
  • Insite
  • Localytics
  • Nintex
  • Shopify
  • Square