Kathleen Lukasik

Group Director – Analytics and Insights

Kathleen is a strategic analyst with experience working in marketing channels, business strategy, and finance. As Director of Analytics and Insights at Rightpoint, she leads the efforts in defining and executing insight-driven measurement strategies. She’s passionate about evolving the way data is perceived, focusing not just on the numbers, but what those numbers mean and how they affect touchpoints from strategy through execution.

Expertise Area
  • Data Strategy
  • Data Visualization
  • Measurement Planning and Frameworks

Articles by Kathleen

Browse More Authors
Featured Post Why Intentionality is Key to Data-Driven UX Design The goal of brands shouldn’t be to collect as much data as possible, but rather to collect data with intention – learn more on what those intentions might be, what factors are driving changes in data usage and how to capitalize on those trends. Read More

Blog Post

Change Does You Good: Experience Evolution and Always-On Measurements Enable Quick Strategic Shifts
Here’s how Experience Evolution ensures you’re collecting the right kind of data and sorting it under the proper guidelines, as to maximize effect.

Blog Post