Blog PostChange Does You Good: Experience Evolution and Always-On Measurements Enable Quick Strategic Shifts
Group Director – Analytics and Insights
Kathleen is a strategic analyst with experience working in marketing channels, business strategy, and finance. As Director of Analytics and Insights at Rightpoint, she leads the efforts in defining and executing insight-driven measurement strategies. She’s passionate about evolving the way data is perceived, focusing not just on the numbers, but what those numbers mean and how they affect touchpoints from strategy through execution.
- Data Strategy
- Data Visualization
- Measurement Planning and Frameworks