Anamika Lasser

Chief Experience Officer

Anamika is responsible for the strategic direction and growth of Rightpoint’s user experience, creative, content strategy and digital strategy practices. She has a global client perspective, as well as a combination of creative thinking and brand insights that have contributed to growing some of the most powerful brands in the world.

Expertise Area
  • Customer Experience
  • Digital Experience

Articles by Anamika

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Featured Post The Paradox of Payments Choice Anamika Lasser dives into how payment options have proliferated and the experience behind it is a key to success – read her response on the purchasing journey experience. Read More

Blog Post

Here’s the Missing Piece to the Customer Experience Conversation
Widen the experience lens in your business – connect the dots between customer and employee experiences.

Blog Post