For those unfamiliar with the concept, headless commerce is an e-Commerce architecture that stores, manages, and delivers content without a front-end delivery layer. That layer is now more accessible than ever, and for many brands, headless may now be within reach.
The past few years, Rightpoint has worked with a range of clients for whom headless commerce was the absolute right approach to a business challenge. Headless commerce still isn’t seen as a necessity for every e-Commerce business in every situation, but it does offer very compelling benefits in specific situations, such as when a brand wants to experiment with innovative marketing or sales tactics but doesn’t want to take risks on its main e-Commerce site, extreme flexibility in the user experience is warranted, a brand needs to gather data from multiple systems to power a user experience, and more.
In this guide, we’ll review the four use cases where headless might make sense: DTC Brands, Retail Content to Commerce, B2-small-b Marketplaces, and Niche Marketplaces. Rightpoint has seen it deliver amazing benefits to a range of businesses, from B2C and DTC brands, to giant CPG companies launching a B2b channel and highly specialized marketplaces.
Download your copy of The Modern Guide for Headless Commerce.