Thursday, February 7, 2019

Tech Talk: Episerver vs. Magento

Thomas John, Senior Director and Commerce Practice Lead
Platforms / Technology

Magento is a robust platform with powerful capabilities. With over 250,000 merchants on board, Magento is one of the most popular self-hosted commerce platforms, and it isn’t hard to see why. Magento’s expansive feature set and complete customizability make it an excellent platform for merchants who have the resources to implement advanced technology. Currently, Magento comes in two versions: Magento Open Source (formerly Magento Community Edition) and Magento Commerce (which is intended for enterprise level businesses with developers on hand). Besides the lack of a clear roadmap from the Adobe acquisition, one of the biggest issue that existing Magento One customers will face over the next 18 months is the software support that will be ending on June 2020. They will be faced with a likely decision to replatform in two ways – either upgrade/replatform to Magento 2 or select a new platform. Since an “upgrade” to Magento 2 is as extensive as a replatform project, we recommend giving some consideration to the Episerver platform. In full disclosure, Rightpoint has worked with Episerver for almost a decade delivering award-winning, experiential websites for some of the largest brands in the world.

Episerver Digital Experience Cloud is a platform that delivers Content Management, Commerce & Marketing via one platform. Utilizing Episerver CMS, Episerver Commerce and Episerver Campaign, digital marketers are able to coordinate and deliver a personalized and buyer-centric experience.

Here is a quick roadmap of considerations in our Tech Talk between Episerver and Magento:

Content + Commerce Platform

While Magento excels as an Commerce platform, its Web Content Management (WCM) capabilities are not as strong. The Magento platform relies heavily on the extensions in the Magento Marketplace in order to improve or provide some functionalities. Customers who have more engaging WCM requirements, tend to blend Magento with other WCM solutions such as Wordpress. With the Episerver Digital Experience Cloud, you can use everything you know about your customers to deliver contextual shopping experiences that transform prospects into lifelong customers.

Robust Commerce Functionality

Episerver Commerce provides quite a large set of capabilities to help you run your storefront solution. The features are organized in the following sets of functionality:

- Merchandising & Marketing
o Promotions & discounts
o Personalization
o Product catalog management – tangible, intangible, subscription etc.
o Storefront design tools – experience management
- Order Management
o Cross-channel fulfillment
o Inventory management
o Order management views
o Shipping options o Taxation
o B2B functionality – contract pricing, partner management
- Multi-Channel Commerce
o Mobile
o 3rd-party store integration – Amazon, eBay
o Social commerce



Magento Commerce is setup as a platform with base capabilities such as product management, orders etc., but to get advanced capabilities to match with Episerver you have to custom build or buy add-ons in the marketplace.  

Episerver Going Headless

The Episerver platform is geared toward future scalability and integration. With the Episerver Headless API you can use Episerver’s CMS and Commerce platform as a coupled, decoupled, and headless integration point so you can easily control and edit all your content for all your applications from one Episerver instance.




The REST API uses the capabilities of the search platform Episerver Find, to allow developers an easy way to manage content coming out of Episerver and just simply getting content items by ID. By separating the user interface from the application logic, it allows for more freedom while choosing the tools, framework and destination technologies to help deliver the best possible customer experience on any channel.

Wrapping Up

Both Episerver and Magento are strong contenders in this tech comparison. You can utilize each platform in its own areas of strength. Magento thrives on their approach of base functionality that is supplemented by vendors who build add-ons to increase functionality. Episerver has taken an approach to create an enterprise platform with different modules that allow you to build the platform offering that fits your needs. Functionality such as CMS and Commerce are even more enhanced when you utilize Episerver Find (Search), Episerver Advance (AI-powered personalization) and Episerver Insight (Visitor Analytics). Looking at both platforms, even with the commerce capabilities Magento brings, Episerver provides a more complete platform approach that sets it apart.