Thursday, July 20, 2017

Can Your Content Cast Spells on Your Audience? Learning from Harry Potter’s Content Kingdom

Content / Strategy

In the 20 years since the release of Harry Potter and the Sorcerer’s Stone, the Potter phenomenon has grown into one of the most successful brands ever, currently estimated at $15 billion. Pottermania is real, folks, and J.K. Rowling’s savvy digital team is capitalizing on this (in the nicest possible way). We can all learn from the way creates hyper-focused, relevant and useful content based on one simple principle: it’s all for the fans.

If you can geek out with your audience about whatever it is you do (sell concrete, manage HR benefits, design rocket ships), your tribe of like-minded people will follow. The key is geeking out with your fellow nerds, which creates an inclusive feeling. Sound like content strategy? Because that’s what it is.

Read the full article on