The digital era has arrived, modernizing everything in its wake – including the workplace. As a result, today’s workforce are demanding digital tools that allow them to communicate and collaborate to their full potential with other colleagues.
We have reached an age where the lack of an internal, company-wide mobile strategy is equally as detrimental as overlooking mobile in your external marketing strategy. Mobile is an expectation by millennial and Generation Z employees, with high expectations from baby boomers and Gen X’ers, as well. However, we see that most companies do not have a mobile-oriented way for employees to connect, collaborate and access information. Companies across industries should think of the employee experience through as many channels as possible and focus on integrating mobile into their modern workplace alongside the tried-and-true channels, such as email and other social tools.
Our strength in mobile innovation has helped our clients integrate mobile technology within the workplace, combining voice, video and audio into digital workspaces. By developing mobile applications for clients through our Spark Workspace accelerator and other service offerings, we have helped companies seamlessly integrate a mobile strategy into their digital workplace.
The Importance of Mobile
Mobile is changing communication both inside and outside of the office. Imagine the average worker, inundated with too many emails and running from meeting to meeting, often arriving late and exceeding the allotted meeting time. Mobile solutions allow workers to save time, while also providing a much-needed productivity boost. For example, companies can integrate Digital Workspace Apps that allow employees to take advantage of emerging technology, like artificial intelligence, to improve their daily routine. An app that recognizes when an employee walks into the conference room and automatically starts the meeting for them can save crucial time, and perhaps more importantly – spare them the frustration prior to starting their meeting.
One industry already embracing the benefits of mobile in the modern workplace is pharmaceutical sales. Representatives are constantly living in their cars, on the move between hospitals, doctor’s offices, and meeting locations. They work in a computer-less environment where information is required to be logged quickly and efficiently. The use of a mobile-friendly intranet that includes calendar applications, messaging platforms and quick links to important documents, provides these workers with tools that can keep up with their lifestyle.
Another industry in which we’re seeing mobile being used for employees is retail. Stores constantly have their associates out on the sales floor, rarely remaining in the same place as they interact with customers and fellow employees. Rightpoint’s transformative work with large retail chains has helped provide them with mobile communication tools that these associates can access anytime, anywhere, to stay connected and better service their customers.
Communication and Collaboration
Employees deserve a modernized workplace that matches their preferred choice of communication tools, utilizing mobile to provide them with immediate information and further productivity. While email has remained the default method for communication in business over the years, mobile serves not only as a form of communication, but as a collaboration tool in these ways:
• One Streamlined Method of Communication – Employees are constantly on the move, demanding a single-streamlined method of communication. Mobile provides the opportunity for an office to be in sync on one messaging platform, offering a convenience factor that e-mail and other legacy communication tools were never able to provide. By integrating mobile into a modern workplace, employers are accommodating trends and habits of younger generations, while also bridging the technology gap between the varying communication needs of a diverse workforce.
• Multi-channeled – Mobile messaging applications combine voice, video and audio into one seamless platform. It is paramount to recognize that every employee requires different tools in order for them to reach maximum productivity. Providing multiple communication channels through mobile offers the ability for employees to choose the communication style that works the best for them at that point in time.
• Immediacy –The workforce is constantly facing schedule changes, international offices and time zone difficulties, creating a growing need for instant access to information and communication. While email can meet some of these needs, it’s a sub-standard experience compared to modern options. Many of these modern alternatives combine voice, artificial intelligence, video, messaging and more, all delivered natively on the device you prefer. This allows these modern experiences to deliver the instantaneity and accessibility that the modern workplace is demanding.
What Does the Future Look Like?
With the modern workplace continuing to evolve, mobile is the future. Businesses that utilize transformative technology like mobile applications and an accelerated speed to market with Rightpoint’s Spark Workspace, are able to provide employees with the necessary tools and features that drive productivity and collaboration within the entire office and help create a more efficient workforce. As the world continues to digitally evolve and emerging technology advances, mobile will become the center of the modern workplace.