As featured at Adobe Summit 2021, the collaboration resulted in a seamless and accelerated customer journey leveraging Magento Commerce
CHICAGO, IL – April 12, 2021 – Garden of Life turned to Rightpoint, a global experience company, to modernize their digital commerce strategy and create direct relationships with their customers. Garden of Life creates clean vitamins, supplements, probiotics, and sports nutrition products for all ages and stages of life. The new direct-to-consumer (DTC) digital commerce strategy has already resulted in a dramatic 400% increase in conversions year-over-year.
Traditionally, Garden of Life’s distribution channels have been centered on specialty retailers and grocery stores but in today’s world, shopping is no longer a destination; shopping happens wherever consumers happen to be. The pandemic has only accelerated this trend.
Garden of Life needed to modernize their existing digital commerce investment, create a stronger first-party relationship with the customer and provide greater product knowledge and resources to their existing customer base. Rightpoint’s strategy centered around both content and commerce to launch the new DTC brand refresh, focusing on gardenoflife.com. Having launched an engaging digital customer experience, Rightpoint will assist Garden of Life in the next phase with an expansion into loyalty, personalized customer experience, marketing automation, subscriptions, and modernization of vertical integration.
“Garden of Life’s focus on building a direct-to-customer channel has attracted new customers, supported revenue growth, and helped us gain valuable insights so we can craft a more personalized user experience. Our partnership with Rightpoint has helped accelerate business growth,” said Joe Garbarczyk, Director of Consumer and Digital Marketing at Garden of Life.
“It’s important that companies do more than just provide a website or a way for customers to purchase a product,” said Phillip Jackson, Chief Commerce Officer of Rightpoint. “Companies need to create remarkable commerce experiences that put the customer front and center in order to build loyalty and relationships. In our work with Garden of Life, we questioned every part of the experience in order to create a digital commerce experience that just worked better.”
To dive deeper into how they were able to redefine Garden of Life’s digital commerce strategy, view the case study on Rightpoint.com and watch the customer success video on our sponsor page at Adobe Summit 2021 taking place from April 27-28, 2021. In addition to showcasing the success of Garden of Life’s DTC strategy, Rightpoint is speaking at Adobe Summit 2021 on these topics as a platinum sponsor:
- Gabriel Bridger, SVP, Executive Creative Director, Rightpoint
- Joseph Tertel, Director, Digital Marketing, Rite Aid
- Stephanie Bannos, VP, Global Lead - Customer Experience Practice, Rightpoint
- Phillip Jackson, Chief Commerce Officer, Rightpoint
- Gabby Helms, Director, Digital Marketing & eCommerce at SalonCentric
To learn more about Rightpoint’s recent acquisition of Something Digital in October 2020 please visit here.