Chicago, IL – January 13, 2020 - The Nielsen Norman Group (NN/g) recently announced that Loblaw Companies Limited, Canada’s leading food and pharmacy retailer, was selected for inclusion on its annual list of the world’s 10 best intranets for 2020. Loblaw engaged Rightpoint to help the company create a digital workplace that delivers impactful customer experiences by effectively supporting back-end processes.

The redesign of Loblaw’s intranet was an imperative in order to transform the company culture and build a sense of community among all colleagues, regardless of location or role. It also expanded the intranet’s overall reach beyond existing users to include more than 140,000 frontline colleagues.  

flip, Loblaw’s intranet, was chosen for inclusion on this list because of its creative and personalized interface, responsive web design and mobile integration abilities. flip was built on a Microsoft platform leveraging Azure and Microsoft 365 and is highly personalized depending on an individual’s specific needs and position within the company, serving the most important and relevant content and tools based on each user’s division and role. It was also rolled out in French and English to support Loblaw’s diverse employee base and it creates a positive customer experience by supporting Loblaw's backend processes. flip offers a multitude of features, including a personalized toolbar so employees can easily access the most relevant tools for them, a Yammer feed to cultivate relationships between co-workers and an overall personalized design to support each employee in their role.

“We are very excited to see our work with Loblaw recognized by NN/g on such a prestigious list,” said Jason Prell, Sr Account Director, Rightpoint. “Over the course of our partnership with Loblaw, our team worked to reimagine and enable positive employee experiences, resulting in a digital workplace that brings employees together and allows them to efficiently and seamlessly engage in a more meaningful way.”

On this year’s NN/g 10 best intranets list, Loblaw was the only organization included from the retail industry. It was also the largest organization on this year’s list, with over 200,000 employees.

Marrying UX and CX, flip offers a case study on creating a successful customer experience by supporting backend processes. Customer-facing employees and office workers alike harmoniously provide quality products and services, bolstered by the intranet’s highly personalized design.

Through their partnership with Rightpoint, the team at Loblaw was able to roll out a successful and user-friendly intranet that connects Loblaw employees across all regions and provides relevant information in a way that works best for them. NN/g’s recognition of this project demonstrates the effectiveness of personalizing an intranet to meet the needs of a company as a whole, as well as the specific needs of individual employees. For NN/g’s full list of the 10 best intranets rel="noopener noreferrer" for 2020, please click here.