Rightpoint has revolutionized how nonprofit fundraises for cancer research by developing an app that capitalizes on everyday activities.
CHICAGO – November 5, 2018 – Rightpoint, an independent customer experience agency with technology at its core, has been selected as a Gold Winner of the 2018 MarCom Awards. As one of the oldest, largest and most prestigious awards in the world, MarCom honors excellence in marketing by recognizing the creativity, hard work and generosity of industry professionals.
Rightpoint was recognized for its transformative work on the PULLL app for Pelotonia. As an organization known for its incredible cancer research, Pelotonia quickly realized they needed to use emerging technology to find a cost-effective way to extend their engagement and expand their impact further than their headquarters in Columbus, Ohio.
The mission behind the PULLL app is to help runners, walkers and bicyclists turn their activity into funds to fight cancer. Rightpoint incorporated thoughtful features, including connecting users with friends and enabling seamless donations via the BOOST feature, to create a way for everyday people to actively help end cancer through their day-to-day lives. Rightpoint’s expertise in mobile technology and its ability to design and develop impactful experiences that ladder up to a brand’s promise, resulted in the PULLL app reaching over 25,000 users and unlocking over $500,000 for cancer research within the first five months of its launch.
“I'm thrilled with the work we've been able to do with Pelotonia. I think it was all possible because our relationship with Pelotonia went well beyond the traditional relationship - it was a true partnership,” said Greg Raiz, Chief Innovation Officer at Rightpoint. “We aligned on our mission and values and both teams were able to go all-in and transform how Pelotonia raises funds for cancer research. It’s an honor to be recognized for our work on the PULLL app because it not only reflects Rightpoint’s strength in creating innovative mobile experiences but also celebrates the amazing work Pelotonia is doing for cancer research.”
Rightpoint’s innovative approach to technology solutions allows the agency to utilize cutting-edge technology and platforms that start with mobile and extend to voice, IoT, VR and more. With a deep foundation in designing and delivering hundreds of innovative apps, Rightpoint helps companies meet consumer expectations in today’s mobile-first world.
For the complete list of the MarCom recipients, click here.
For more information on Rightpoint, visit https://www.rightpoint.com/.
Rightpoint is an independent customer experience agency with technology at its core. We create impactful digital experiences driven by insight, strategy, design, and technology to help clients succeed at the speed of innovation. Rightpoint serves more than 250 Fortune 1,000 companies and has been named one of Crain's 50 Fastest Growing Companies in Chicago for four consecutive years. Rightpoint is the largest independent agency with 450 employees across 10 offices. For more information, visit rightpoint.com.
About MarCom Awards
The MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professional. Since its inception in 2004, MarCom has evolved into one of the largest, most respected creative competitions in the world. Each year about 6,000 print and digital entries are submitted from dozens of countries around the world. For more information, visit, https://marcomawards.com/.