Greyhound Names Rightpoint as Agency of Record to Transform Brand's Connection with Travelers
The independent CX agency will personalize the Greyhound customer journey with an extensive breadth of digital solutions to reach the next generation of travelers
CHICAGO – July 24, 2018 – Greyhound, the largest provider of intercity bus transportation in North America, has named independent customer experience agency, Rightpoint, as its digital Agency of Record to redefine the customer journey for a new generation of modern travelers.
In an industry disrupted by rideshare companies, travelers now have numerous on-demand options at their fingertips. Rightpoint is working with Greyhound to create meaningful experiences for travelers who expect instant access to information – from the moment they first consider taking a trip, during the journey itself, and post-travel interaction. In order to create engaging cross-platform relationships with customers both online and offline, Rightpoint is elevating the Greyhound digital experience throughout the entire travel process, including in-terminal and on-bus experiences, post-trip loyalty programs and more.
“We are looking to create meaningful interactions to truly elevate our customers’ experience with Greyhound and needed a partner capable of providing in-house expertise in creative services, user experience, mobile, technology, and strategy,” said Kerry Kennedy, Digital and Ecommerce Lead of Greyhound. Rightpoint will help us to understand each individual experience to better target new customers and improve the journey for our current customers in both digital and physical spaces.”
Evolving digital innovations have forced brands to reimagine how they can personalize services to meet customer expectations, and they’re looking to their agencies to help them navigate these times of disruption. Rightpoint’s ability to connect a 360-degree view of the business will help transform Greyhound from the inside out. To create meaningful and personalized experiences and introduce new customers to Greyhound’s legacy as a leading transportation provider, Rightpoint will revitalize Greyhound’s interactions with the 18 million passengers that rely on the national coach bus services each year.
“Greyhound’s travel legacy is unparalleled, and we wanted to celebrate that while also improving the customers’ digital journey,” said Vadim Dolt, Managing Director, Dallas of Rightpoint. “We understand a new experience economy exists and as customers’ expectations evolve, Greyhound is looking to us to improve their digital brand experience, future-proof their capabilities, and deliver personalized targeted touchpoints right to the customers’ fingertips.”
For more information about Greyhound, visit https://www.greyhound.com/.
For more information about Rightpoint, visit https://www.rightpoint.com/.
Rightpoint is an independent customer experience agency with technology at our core. We create seamless digital experiences driven by insight, strategy, design, technology, and mobile innovation and emerging technologies via Raizlabs, to evolve the way our clients do business. Rightpoint serves more than 250 Fortune 1,000 companies and has been named one of Crain's 50 Fastest Growing Companies in Chicago for four consecutive years. Rightpoint is the largest independent agency with 450 employees across 10 offices. For more information, visit rightpoint.com.
Greyhound is the largest North American provider of intercity bus transportation, serving more than 3,800 destinations across the continent. The company also provides Greyhound Package Express and charter services. For fare and schedule information and to buy tickets call 1-800-661-8747 or visit the website at www.greyhound.com. For the latest news and travel deals, follow us on Twitter at www.twitter.com/GreyhoundBus, Like us on Facebook at www.facebook.com/GreyhoundBus, follow us on Instagram at www.instagram.com/greyhoundlines, download a high resolution photo at www.bit.ly/GreyhoundBusPhotos, or follow our award-winning blog, The Hound, athttp://www.bloggreyhound.com.
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