Anamika Lasser Joins Rightpoint As Agency Managing Director
In her role, Anamika will be responsible for the strategic direction and growth of Rightpoint’s user experience, creative, content strategy and digital strategy practices. Anamika will also be part of Rightpoint’s leadership team. She is a strategic addition to Rightpoint as the company continues to innovate at the intersection of business, marketing and technology.
Anamika brings a global client perspective, as well as a combination of creative thinking and brand insights that have contributed to growing some of the most powerful brands in the world. With more than 15 years of digital innovation experience, Anamika has spent her career working with global, high profile companies including Target Corporation, Abercrombie & Fitch, Fisher-Price and JCPenny. She provided these clients with in-depth knowledge and thought leadership around digital marketing strategy, e-commerce, omni-channel capabilities and in-store innovation. Under her leadership, the work has received recognition in publications like USA today for social marketing and featured in leading conferences for retail strategy.
Before joining Rightpoint, Anamika served as a client partner at Razorfish where she was focused on building the central region retail practice. Prior to Razorfish, Anamika was a senior leader at Agency.com, managing key accounts and building out the media practice.
“Anamika embodies Rightpoint’s values, and we couldn’t be more excited to have someone of her caliber join our team,” said Rightpoint Co-founder Brad Schneider. “The rate at which digital and customer experiences are changing is faster than anything we have seen before. Anamika’s breadth of experience and passion for solving complex problems with innovative solutions will allow us to evolve with this rapid transformation and take Rightpoint’s digital agency services to the next level.”
“I am thrilled to be joining Rightpoint, a company that continues to be the one to watch”, said Anamika. “The digital agency landscape is undergoing enormous change and Rightpoint is one of the few perfectly positioned to navigate that change. I look forward to contributing my expertise and perspective and joining a team that can truly change the boundaries of the industries in which we operate.”
Anamika earned a Bachelor of Arts from the University of Michigan.
Rightpoint creates world-class digital solutions that drive profitable growth and sustainable competitive advantage. Driven by the firm's passion for pragmatic thinking, Rightpoint's business philosophy is to rethink the "typical" consulting model, combining attributes of management consulting, IT consulting, and creative agency services to help clients drive business results by solving strategic problems. Rightpoint’s breadth of services include digital strategy, mobile, social, cloud, CRM and application development. With a client base of more than 250 companies, Rightpoint was named to Forbes’ 2014 list of America's Most Promising Companies and Crain’s 50 Fastest Growing Companies in Chicago in 2014. Rightpoint's pervasive "intrapreneurial" spirit, which ensures that clients "get it right" the first time, is the foundation by which Rightpoint has built a strong, national reputation for excellence.