Gen Z and Wealth
Now more than ever businesses need to prepare for the next generation about to make their mark on the nation’s economy and workforce: Gen Zers. Born between 1997 and 2012, this generation, at 82 million strong, will account for 40% of the population in the US, and a large chunk of the nation’s spending power.
To better understand how financial institutions can cultivate the trust and loyalty of the newest generation of customers, Rightpoint conducted some research. The Rightpoint team asked specific questions such as, how Gen Zers have formed their initial relationships with banks, what they value in a financial institution, and more.
What was uncovered from these conversations? Key insights that we’ve put together for you in our latest research eBook: Gen Z and Wealth: How to Attract and Earn the Loyalty of a Critically Important.